Course name:
Luxury Business Strategy

Through the Compasso d’Oro collection and curated temporary exhibitions, students will explore how user needs, societal changes, and cultural values have driven design choices across industries and decades: from Kartell’s material innovation to Olivetti’s human-centered office solutions.

This real-world context strengthens theoretical frameworks discussed in class, linking consumer perception, segmentation, and decision-making to tangible outcomes in product and communication design. Students will be able to connect theory to practice by experiencing design through the consumer's lens, and thus, observing how the market transforms over time as a response to the understanding of evolving consumer needs.

https://www.adidesignmuseum.org/

Course name: 
Understanding the customer: theories, trends, and values for an effective communication strategy

Visit takeaways: 

• Understand how consumer needs and behaviors influence design outcomes and brand positioning over time.
• Analyze how companies use qualitative insights (implicit and explicit) to shape product development and market strategies.
• Observe how design acts as a language of value, conveying emotional, functional, and cultural meaning to distinct customer segments.
• Develop case studies during class sessions based on real-world projects, selected for their relevance and showcased by the museum itself
   

Course name: 
Social and Eco Entrepreneurship

Visit takeaways: 
Hear directly from the managers the challenges and the opportunities of developing a social business model, supporting people while facing the same competitive pressures of a traditional enterprise.

Course name:
Strategic Management and Entrepreneurship

Visit takeaways:
Visit the Poretti brewery, and learn about the history of the brand and the beer market in Italy.

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Business, Government and the Global Economy

Visit takeaways: 
Campari Group aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses. Learn more about its recent, extraordinary international growth.

Course name: 
Business, Government and the Global Economy

Visit takeaways: 
Find out how the Consortium fights imitations of Parmigiano Reggiano worldwide, and exports it outside UE.

Course name:
Italian Wine Culture in Literature and Practice    

Visit takeaways:
The visit provides a comprehensive overview of the winemaking process, starting with the direct observation of agronomic practices in the vineyard. Participants are then introduced to the winery's production technology, including the grape press, fermentation and maturation vessels, and bottling equipment. The experience proceeds with a guided wine tasting, a food and wine pairing session, and a discussion of the winery's business model.

Founded in 2012 the company has grown to become a leading player in supporting both businesses and public administrations throughout their digital transformation journeys.

Course name: 
Strategic Management & Entrepreneurship

Visit takeaways: 
Learning about digital transformation and the evolution of consulting. Experiencing through a live case the dynamics of managerial choices within a management team and the strategy to guide/influence the outcome. 

Course name: 
Understanding the Customer: Theories, Trends, and Values for an Effective Communication Strategy

Visit takeaways: 
Visit the agency and get an insight of their innovative method to conduct market research and gather data on clients. Join their practical workshop that allows you to test their marketing tools and techniques.

Course name: 
Discovering Italy through its Culinary Traditions

Visit takeaways: 
Discover Eataly's history and manifesto through the store visit and an Italian typical food tasting.

Course name: 
Green Management & Sustainability

Visit takeaways: 
Hear directly from the founder the reasons and practices of his "sustainable strategy" choice, and have a taste of the organic brunch, one of the flagship services of the hotel.

Course name: 
Luxury Business Strategy

Visit takeaways: 
Ferrari showcases the strategic use of heritage, racing performances, and aspirational branding to drive desirability. The museum shows how Ferrari leverages narrative, legacy, and product excellence to cultivate a deeply loyal, global clientele and master the trade-offs between accessibility and exclusivity.

Course name: 
Brand Strategy Experience: a professional approach

Visit takeaways: 
Enjoy the artistic building and the popular Luce bar, designed by director Wes Anderson. Understand how Fondazione Prada's innovative and multimedia spaces are entwined with the exhibitions that it hosts.

Course name: 
Entrepreneurship & Innovation

Visit takeaways: 
Exclusive visit to the prestigious showroom in Milan, located in Via Spadari, offers a unique opportunity to explore the rich history of a company that has been thriving for 17 generations.

Course name:
Strategies for Promoting Active Lifestyles and Healthy Nutrition

It manages used clothing collection through Humana Società Cooperativa, with profits funding social and environmental initiatives. HUMANA VINTAGE shops sell discounted valuable items, while HUMANA SECOND HAND shops offer affordable clothing.
 

Course name: 
Green Management and Sustainability

Visit takeaways: 
Visiting Humana allows students to understand the impacts of the global fashion/apparel industry, and to get an idea of how sustainable business models can be effective only if supported by sustainable consumer behaviors.

Course name: 
Luxury Business Strategy

Visit takeaways: 
Lamborghini is a masterclass in emotional branding and engineered scarcity. The visit underscores key luxury strategies: bold design, performance-based storytelling, and maintaining exclusivity through limited production. It also highlights the brand's ability to evolve while rooted in founder-driven values.

Course name:
Personal Branding: Impact, Influence and Effectiveness in the Workplace

Visit takeways:
 Students will learn about LinkedIn corporate features and vision, with a special focus on the "feeling well is doing/working well" and mindfulness approach.

Course name: 
Italian Politics. International Change and Domestic Transformation

Visit takeaways: 
Experience an emotional and symbolic historical place. Understand Italian Fascism and German Nazism relationship and how Fascism has influenced Italian history and processes during the "Republican Italy" period until nowadays, both nationally and abroad.

Course name: 
Italian Masterpieces, Portrayal of a Culture through its Cinema

Visit takeaways: 
Guided by the Professor, interact with filming equipments and apps, watch old movie clips from the archives and discover film locations, dubbing techniques and technological evolution of Italian cinema, including recent green screens and VR. In the end enjoy a film projection in the beautiful theatre of the museum.

The museum is also home to hundreds of posters, rare documents, books, trophies, and unique design objects connected to the world of Alfa Romeo and Italian automotive culture.

Housed in a meticulously renovated 1950s warehouse, the exhibition space is notable for its striking design and thoughtful layout, with the cars organized by type—sedans, coupés, and spiders—across three central aisles on an area of about 1,000 square meters. The museum’s archive, known as the Cozzi.LAB, provides access to a rich trove of digitized materials, available for enthusiasts, researchers, and students.

Beyond its historical value, the Museo Fratelli Cozzi serves as a vibrant venue for events, meetings, and educational activities, making it a cultural point of reference for Alfa Romeo fans and those passionate about Italian design and automotive history.

Course name: 
Strategic Management & Entrepreneurship

Visit takeaways: 
Get a glance at a classic Italian brand and its evolution throughout history, not only through the main products but also through all the marketing and sales campaign material preserved in the museum. Learn about a great story of a typical small family enterprise and how the museum itself was created and run like a startup by the founder.

Course name: 
Entrepreneurship & Innovation

Visit takeaways: 
Unique opportunity to explore a successful business model that seamlessly blends innovation, design, and market disruption within the beverage industry.

Course name:
Strategic Management adn Entrepreneurship

Visit takeaways:
Learning the entrepreneurial story and main strategic decision of the founders of Artemide one of the leading italian companies in the lights fixtures industry.

Course name: 
Mass Communication and Media Industries: the Italian Style in Producing and Managing TV, Ads and Music

Visit takeaways: 
Vist the production and distribution studios and hear directly from the professionals why Sky TV is the most innovative Italian TV broadcaster from a technological standpoint. 

Course name: 
Strategic Management and Entrepreneurship

Visit takeaways: 
Learn how identify and leverage market opportunities to create your own business. A very smart business case that exemplifies the content of this course

Founded in 2007 and now part of the Tripadvisor group, TheFork empowers users to discover, evaluate, and instantly reserve tables through its website and mobile application. Its platform features millions of verified reviews and special offers, making it a popular choice among food enthusiasts seeking convenient and personalized dining experiences.

Course name: 
Strategic Management & Entrepreneurship

Visit takeaways: 
Learning about the strategy employed by the original startup to launch operations, scale up, manage the sale to Tripadvisor and then managing the international expansion strategy.

Course name:
What Makes Us Global: Cultural and Political Interconnectedness in Effective Leadership and Management

Visit takeways:
Students will explore possible answers to this important question: On what basis do we define our identity as citizens, workers/employees, and human beings?

Course name: 
Made in Italy: Shaping Italian Lifestyle through Fashion and Food

Visit takeaways: 
Students can witness firsthand how Armani’s work has shaped the world of fashion, while the collections also demonstrate how fashion communicates identity, values, and aesthetics. The visit also offers a direct connection to Milan’s rich fashion heritage, providing an insight into one of the world’s leading fashion capitals.

Course name: 
Discovering Italy through its Culinary Traditions

Visit takeaways: 
Discover Eataly's history and manifesto through the store visit and an Italian typical food tasting.
 

Course name: 
Green Management & Sustainability

Visit takeaways: 
Hear directly from the founder the reasons and practices of his "sustainable strategy" choice, and have a taste of the organic brunch, one of the flagship services of the hotel.

Course name: 
Fashion Communication: History and Analysis

 

Visit takeaways: 
Enjoy the artistic building and the popular Luce bar, designed by director Wes Anderson. Understand how Fondazione Prada's innovative and multimedia spaces are entwined with the exhibitions that it hosts. Learn more about the influential contemporary art collection run by an iconic Italian fashion brand.

Course name:
A Fashion Brand: from Line Creation to Market Placement. A case study

Visit takeaways
Visiting such a prestigious and vertically integrated company offers students a unique chance to understand the full journey from creative ideation to finished product. It provides firsthand insight into how design, production, and market strategies come together in the fashion industry.

Course name: 
Italian Masterpieces, Portrayal of a Culture through its Cinema

Visit takeaways: 
Guided by the Professor, interact with filming equipments and apps, watch old movie clips from the archives and discover film locations, dubbing techniques and technological evolution of Italian cinema, including recent green screens and VR. In the end enjoy a film projection in the beautiful theatre of the museum.

Course name: 
Television, Advertising, Music: The Italian Approach to the Media

Visit takeaways: 
Vist the production and distribution studios and hear directly from the professionals why Sky TV is the most innovative Italian TV broadcaster from a technological standpoint.
 

Course name:
Italian Heroines in Contemporary Literature and Culture

Visit takeaways:  
A deeper understanding of the historical evolution of melodrama and its cultural roots, tracing its development from popular entertainment to high art. Students will have the opportunity to admire the architectural grandeur of La Scala, explore its museum collections, and learn about the legendary performers and composers who shaped its legacy.

Additionally, the visit will provide insights into the history of Milan, the vibrant city hosting their international exchange experience.  

For students from abroad, this immersive encounter with one of Italy’s most iconic cultural institutions fosters a richer appreciation of the country’s artistic heritage. It offers a meaningful context for their academic and intercultural journey.