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Meet the experts: Girish Ballolla Digital Transformation in International Student Recruitment and Higher Education Marketing. How has the digital age transformed international student recruitment strategies, particularly in relation to attracting and engaging Indian students? The digital age has brought about a revolutionary transformation in international student recruitment strategies, with profound implications for attracting and engaging Indian students. In the context of attracting Indian students, digital platforms have enabled universities to reach a wider audience with tailored and culturally relevant content. The digital age has redefined international student recruitment, particularly in attracting and engaging Indian students. Virtual Campus Tours : AI-powered virtual tours can give Indian students a realistic view of campus life, helping them make informed decisions. STRATEGIES TO ADDRESS CHALLENGES: Invest in AI Technology: Institutions should invest in AI tools and platforms that can help with data analysis, chatbots, and personalisation of communication. In conclusion, the rise of AI in international student recruitment offers the potential for institutions to target Indian students to enhance their recruitment outcomes.
