Course Overview

The curriculum combines psychology, design, user research, and digital evaluation methods. You’ll work on real projects and learn from both academic and industry experts.

Core Modules

User Experience Psychology Principles (3 ECTS)

• User experience psychology

• Cognition, emotions, and perception

• Social and communication psychology

• Human-computer interaction (HCI)

• UX ethics

Design and UX Principles (3 ECTS)

• Human-centered design

• Basics of interaction and service design

• Strategic design and design thinking

• Visual design fundamentals and tools

User Research Tools and Methods (5.6 ECTS)

• Planning and running research

• Qualitative methods and cognitive modeling

• Task analysis and scenario mapping (PACT)

User Research in Practice (2.4 ECTS)

• Interviewing and user research

• Persona development

• Customer journey mapping

Creativity and Soft Skills for UX (1.6 ECTS)

• Communication and teamwork

• Managing UX teams and creative collaboration

UX Design Practices (8 ECTS)

• Idea generation and concept development

• User stories and information architecture

• Prototyping and design handoff to developers

Evaluation Methods (5.6 ECTS)

• Designing UX experiments and ethical considerations

• Qualitative and quantitative assessment tools

Design Evaluation Tools (2.4 ECTS)

• Usability testing and A/B testing

• Data analysis and conversion rate optimization (CRO)

Internship (6 ECTS)

You’ll apply your skills in a professional setting. The Master’s team helps match students with partner companies through its Career Management support.

Final Project (16 ECTS)

You will complete a hands-on project based on real UX challenges. This project integrates what you've learned and may be linked to your internship.

Learning Activities

• Theoretical and practical lessons

• Seminars and expert talks

• Group work with students from design and psychology

• Case studies and lab sessions

• Project work and final thesis

Scientific Directors

Prof. Andrea Gaggioli – Università Cattolica del Sacro Cuore
Professor of Psychology. His research combines neuroscience, immersive design, and the arts to create digital experiences that improve lives. Andrea has led EU-funded projects in UX and HCI, and published over 150 articles in top journals, including Science and Nature.

Prof. Venanzio Arquilla – Politecnico di Milano
Associate Professor at the School of Design. Venanzio focuses on design innovation, service design, and policies for design. He leads the Experience Design Academy at POLI.design and the Co.Meta Lab for Design and Autism.

Executive Board

• Prof. Andrea Gaggioli, Università Cattolica del Sacro Cuore

• Prof. Venanzio Arquilla, Politecnico di Milano

• Prof. Carlo Galimberti, Università Cattolica del Sacro Cuore

• Prof. Giuseppe Riva, Università Cattolica del Sacro Cuore

• Prof. Davide Genco, Politecnico di Milano

This team ensures that the programme balances academic excellence with real-world application in UX design.

Career paths include:

• User Experience (UX) Designer

• UX Researcher

• Interaction Designer

• Product Designer

• Usability Analyst

• UX Specialist

Graduates are equipped to work in design studios, tech companies, consulting firms, and innovation labs.

Industry Partnerships

The Master offers strong links with companies that support project work and internships.

Main Sponsor:
MIDA SB Spa

Partner Companies:
Ernst & Young
Promoest
SRLabs
Studio Volpi
Narvalo
Conflux
Vodafone Design Studio

These connections help students gain real-world experience and build their professional network.

• Class start date: January 2027

• Class schedule: Thursday, Friday, Saturday

• Graduation: April 2028

To contact SELDA:

• Use the “Request for Information” form on the iCatt homepage

• Or email: selda.lingueper@unicatt.it