The programme takes place 3 days a week.
Minimum mandatory attendance is 75%.
USER EXPERIENCE PSYCHOLOGY PRINCIPLES (3 ECTS)
- Psychology of user experience
- Cognition and emotions
- Social and communication psychology
- Paradigms of human-computer interaction
- UX ethics
DESIGN & UX PRINCIPLES (3 ECTS)
- Human-centered design
- Interaction design basics
- Service design basics
- From strategic design to design thinking
- Visual design basics & tools
USER RESEARCH TOOLS AND METHODS (5,6 ECTS)
- Research planning and execution
- Qualitative research methods
- Cognitive modelling
- Task analysis
- P.A.C.T. framework and scenario mapping
USER RESEARCH PRACTICES (2,4 ECTS)
- User research in practice
- Conducting qualitative interviews
- Building personas
- Defining customer journey maps
CREATIVITY & SOFT SKILLS FOR UX (1,6 ECTS)
- Soft skills for UX
- Team management
- Team creativity
UX DESIGN PRACTICES (8 ECTS)
- Concept generation
- User stories & user cases
- Information architecture
- Hand-off: UX to UI to development
QUALITATIVE AND QUANTITATIVE EVALUATION (5,6 ECTS)
- Experimental design, ethics and validity
- Qualitative research evaluation methods and tools
- Quantitative research evaluation methods and tools
DESIGN EVALUATION TOOLS AND METHODS (2,4 ECTS)
- Usability testing & A/B tests
- CRO & data analysis
- Prototype refinement
FINAL PROJECT WORK (6,4 ECTS)
- Hands-on workshop
INTERNSHIP (6 ECTS)
FINAL PROJECT (16 ECTS)
During the Master, you will also enjoy teamwork with colleagues from different backgrounds (i.e., designers and psychologists), under the rigorous supervision by leading international experts.
CASES ANALYSIS AND DISCUSSION
Prof. Andrea Gaggioli
Andrea is full professor of psychology at the Università Cattolica del Sacro Cuore.
His research goal is to integrate neuroscience, immersive design, and art to create transformative digital experiences that improve people’s lives. Andrea earned a M.Sc. in Experimental Psychology from the University of Bologna and a Ph.D. in Psychobiology from the University of Milan. Over the last 20 years, Andrea has been involved in several r&d projects concerning human-computer interaction and Ux. His research has been largely funded by the European Commission. Andrea has published over 150 articles in peer-reviewed journals, including Science and Nature, and he has been invited to give keynote addresses at national and international conferences on the topics of his research.
Prof. Venanzio Arquilla
Venanzio is Associate Professor at Politecnico di Milano - Design School and Secretary of the Bachelor Degree on Product Design and the Master Degree on Product Design for Innovation at the Politecnico di Milano - Design School.
His research activities deal with design innovation tools and methodologies, service design, design policies, making and fabbing, including different lines of research on design innovation and technology transfer, with collaboration at national and international levels. Venanzio is Founder and Director of the Experience Design Academy - POLI.design and of Laboratorio Co.Meta - Design for Autism.
Prof. Andrea Gaggioli, Università Cattolica del Sacro Cuore
Prof. Venanzio Arquilla, Politecnico di Milano
Prof. Carlo Galimberti, Università Cattolica del Sacro Cuore
Prof. Giuseppe Riva, Università Cattolica del Sacro Cuore
Prof. Davide Genco, Politecnico di Milano
- User experience designer
- UX researcher
- Interaction designer
- UX specialist
- Product deisnger
- Usability analyst
Ernst & Young
BPER Banca S.p.A.
Vodafone Design Studio
The programme takes place 3 days a week, minimum mandatory attendance is 75%.
In addition, SELDA organizes fee-paying Italian language courses, for more information contact SELDA from the dedicate iCatt function (in the homepage, box “request for information”).