The programme adopts a multidisciplinary and practice-oriented approach, combining advanced theoretical frameworks, real-world case studies, and applied projects. The curriculum is structured around two complementary learning paths that ensure a balanced integration of strategic vision and operational execution.

 

AI in Strategy

This learning path focuses on the strategic, economic, legal, and ethical dimensions of AI, equipping participants with the analytical tools needed to understand how AI reshapes business models and competitive landscapes.

• AI Foundations & Innovation Potential
• Strategy & Entrepreneurship: Defining AI-Driven Business Models
• AI Investment Landscape
• Responsible AI: Ethical Considerations
• Building AI-Driven Businesses: Legal Issues, Regulation and Implementation Constraints
• Future Trends in AI & Business Models

 

AI in Action

This learning path emphasises concrete applications and organisational implementation, offering hands-on insights into how AI can be deployed across key business functions and sectors.

• Sector-Specific Innovations and Process Transformation
• AI & Talent Management: From Recruitment to Retention
• AI & Marketing: Reinventing Customer Engagement
• AI & Operations: Reshaping Business Processes
• AI & Robotics in Sector-Specific Businesses
• Managing the AI-Driven Organisational Evolution
   

The programme is delivered by a first-class, multinational faculty composed of academic scholars and industry professionals with internationally recognised expertise in artificial intelligence, business strategy, and organisational transformation.

This combination ensures a learning environment where rigorous academic perspectives are continuously integrated with managerial experience, applied cases, and real-world challenges related to AI-driven business models.

The Executive Master in AI-Driven Business Models includes a structured Career Accelerator designed to support participants in translating learning into professional impact.

Key elements include:

• Executive coaching and mentorship, aimed at supporting individual career development and leadership positioning
• Interaction with companies and practitioners involved in AI-driven transformation
• Project Work opportunities, allowing participants to apply acquired competencies to real organisational challenges, either within their own organisations or in collaboration with external partners
   

The programme is designed for executives, managers, consultants, and professionals from diverse academic and professional backgrounds who seek to strengthen their ability to lead AI-driven transformation.
 

Participants typically have prior work experience and a strong interest in integrating AI into business strategy, governance, and organisational processes in an international context.
 

The programme prepares participants to assume leadership and specialist roles in a rapidly evolving economic and technological landscape, where the ability to combine AI expertise with strategic, organizational, and ethical awareness is increasingly critical.

 

Typical career opportunities include roles such as:

• Chief AI Officer and other senior positions responsible for AI strategy, governance, and organizational integration
• AI-Driven Innovation Manager, leading AI-enabled innovation initiatives and new business development
• AI-Driven Risk & Ethics Manager, overseeing responsible AI adoption, compliance, and ethical frameworks
• AI-Driven Supply Chain Manager, applying AI to logistics, operations, and process optimization
• AI-Driven Strategy Consultant, supporting organizations in the design and implementation of AI-based business models
• AI Business Models Designer, focusing on value creation and transformation enabled by data and AI
• Project Manager for AI-Driven Initiatives, coordinating cross-functional AI projects
• AI-Driven Senior Analyst, translating advanced analytics and AI insights into strategic decisions
• Founder or Co-founder of AI-Based Startups, developing and scaling innovative AI-driven ventures.
   

• Duration: 12 months (part-time)
• Start date: October 19, 2026
• Teaching period: October 2026 – July 2027
• Project Work and Final Examination: September 2027

The programme is primarily delivered on campus, with the possibility to attend online, ensuring flexibility and accessibility for participants based in different geographical areas.
 

International participants who attend the programme in Italy may optionally enrol in Italian language courses offered by SELDA – Servizio Linguistico d’Ateneo. These courses are not part of the Master’s curriculum and are intended as a complementary opportunity for those wishing to improve their Italian language skills during their stay in Italy. Participation is subject to an additional fee.

For information and enrolment, candidates may contact SELDA:

• by using the “Request for Information” form available on the iCatt homepage
• or by email at selda.lingueper@unicatt.it