Curriculum
*Theology Seminar Read
First year
- Data communication and society (with tool for social research and data analysis) - 8 ECTS
- General management and principles of accounting - 8 ECTS
- Psychology of digital media - 8 ECTS
- Marketing management and marketing planning - 8 ECTS
- Semiotics and strategic brand management with pitching and public speaking - 8 ECTS
- New challenges in media and communication - 8 ECTS
- English for business - 3 ECTS
- Workshop: self branding & job positioning - 2 ECTS
- Two or more workshops - 6 ECTS:
- Content Editor Training - 4 ECTS
- Smart Goals Project - 2CFU
- Content Marketing Podcasts - 2 ECTS
- Design Thinking and Innovation - 2 ECTS
- Soft Skills - 2 ECTS
- Theology* (in Y1 or Y2)
Second year
- Corporate communication - 6 ECTS
- Languages and creativity in media with brand entertainment - 8 ECTS
- Artificial intelligence in communication, culture and media - 8 ECTS
- Business to business marketing and communication with project - 8 ECTS
- Workshop: communication law - 2 ECTS
- Free choice exams - 8 ECTS
- Final dissertation - 10 ECTS
- Internship - 10 ECTS
- Workshop: thesis and dissertation - 1 ECTS
Career opportunities
Graduates can start their professional career as Press Officer for National and International Institutions; Corporate Communication Consultant; PR Expert; Spokesperson for Public Administrations; Press Officer for profit and non-profit Organisations.
Graduates can operate in the following areas: marketing and communication company departments, institutions, associations, public administrations; advertising agencies; media centres and media agencies; adv concessionaires. They can act as: Communication manager; Brand manager; Product manager; Content manager (responsible for media positioning and distribution); Press and Media Officer; Head of Internal and External Communication Officer; Market analyst; Event Planner; Culture and Entertainment Promoter; Fundraising and Sponsorship Consultant
Programme dates
The calendar of the Faculty of Arts and Philosophy and Economics for the academic year 2025/26 will be published here in July.
Learning Italian
To contact SELDA:
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Use the “Request for Information” form on the iCatt homepage
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Or email: selda.lingueper@unicatt.