Curriculum
First year
- Audaudiovisual media policies and new challenges for the cultural industries (8 ECTS)
- Data communication and society (with tool for social research and data analysis) (8 ECTS)
- Data science for communication with pitching and public speaking (8 ECTS)
- Digital and soft skill (6 ECTS)
- General management and principles of accounting (8 ECTS)
- Marketing management and marketing planning (8 ECTS)
- Psychology of digital media with developmental psychology (8 ECTS)
- English for business (3 ECTS)
- Workshop: self branding & job positioning (2 ECTS)
Second year
- Corporate communication and communication law (8 ECTS)
- Languages and creativity in media with brand entertainment (8 ECTS)
- Public humanities and cultural diplomacy (8 ECTS)
- Business marketing (with digital marketing project) (8 ECTS)
- Free choice exams (8 ECTS)
- Final dissertation (10 ECTS)
- Internship (10 ECTS)
- Workshop: thesis and dissertation (1 ECTS)
Career opportunities
Graduates can start their professional career as Press Officer for National and International Institutions; Corporate Communication Consultant; PR Expert; Spokesperson for Public Administrations; Press Officer for profit and non-profit Organisations.
Graduates can operate in the following areas: marketing and communication company departments, institutions, associations, public administrations; advertising agencies; media centres and media agencies; adv concessionaires. They can act as: Communication manager; Brand manager; Product manager; Content manager (responsible for media positioning and distribution); Press and Media Officer; Head of Internal and External Communication Officer; Market analyst; Event Planner; Culture and Entertainment Promoter; Fundraising and Sponsorship Consultant
Programme dates
Find here the calendar of the Faculty of Arts and Philosophy and Economics for the a.y. 2024/25.