Class Size
- Total number of students: 75.
- International students: 55.
“International” refers to students holding a non-Italian high school diploma.
Curriculum Structure
You will take classes over three years. Each subject includes ECTS credits (European Credit Transfer System).
You can find full course syllabi on the university website by selecting the academic year, campus, and Faculty.
First year
- Research methodologies (qualitative and quantitative methods) (6 ECTS)
- Lab* on management tools (spreadsheets; databases etc.) (3 ECTS)
- Economics for business and management I: firm, consumer and markets (6 ECTS)
- Social psychology (6 ECTS)
- Lab* on advertising: motivation, emotion, and experience (3 ECTS)
- Sociology (6 ECTS)
- Material and cultural studies: (12 ECTS)
- Mod. 1 Material and cultural studies
- Mod. 2 Fashion and food systems
- Law for fashion and food (12 ECTS)
- Contemporary history (9 ECTS)
- Seminar on theological issues
* Lab is integral to the course mentioned above it
Second year
- Persuasive communication (6 ECTS)
- Consumption and consumers: Ethics and models (6 ECTS)
- Economics for Business and management II: Imperfect competition and strategic thinking (6 ECTS)
- Sociology of media and communication (9 ECTS)
- Political science (9 ECTS) with a Lab on Policies for sustainability (3 ECTS)
- Principles of management and accounting (6 ECTS)
- Italian for communication (Italian language and culture or Italian culture and heritage) (6 ECTS)
- One lab among the following: (3 ECTS)
- Lab on storytelling for fashion and food
- Lab on visual and multisensory communication
- Lab on events and exhibition as a communication tool
- One foreign language among the following five: (6 ECTS)
- French (SeLdA*)
- Spanish (SeLdA*)
- German (SeLdA*)
- Arabic language and culture
- Chinese language and culture
- Theology*
Third year
- Creative industries and cluster policies (6 ECTS)
- Applied social psychology: food and fashion (6 ECTS)
- Digital and platform media: (12 ECTS)
- Mod. 1: Strategies
- Mod. 2: Tools and analytics
- Marketing (6 ECTS)
- Advanced English for communication management (6 ECTS)
- Elective courses: (12 ECTS)
- Nutrition, Clothing and Well-being (6 ECTS)
- Communication for Sustainability (6 ECTS)
- Economic Geography (6 ECTS)
- Politics in Media (6 ECTS)
- Lab on Storytelling for Fashion and Food (3 ECTS)
- Lab on Visual Multisensory Communication (3 ECTS)
- Lab on Events and Exhibitions as Communication Tools (3 ECTS)
- Lab on Fashion Podcasting (3 ECTS)
- Lab on Food Blogging (3 ECTS)
- Lab on Public Speaking (3 ECTS)
- Lab on Fashion Film (3 ECTS)
- Internship (3 ECTS) or (for students unable to undertake an internship) any 3 ECTS Lab chosen among those proposed in the offer of the COMMA curriculum and not previously selected.
- Final dissertation (6 ECTS)
- Theology*
*The Servizio Linguistico di Ateneo (SeLdA) promotes the learning of modern languages.
*Theology Seminar Read
What jobs can I get with a Bachelor degree in Communication Management?
Common first jobs include:
- Junior social media manager
- Junior marketing specialist
- Junior PR officer (public relations)
- Junior innovation manager
- Junior account manager
- Business developer at a start-up
- Product manager in creative industries
These roles are found in areas like advertising, digital communication, start-ups, and creative businesses.
Important Dates
The academic calendar for 2026/27 will be online in July (visit this page).
A Welcome Event is usually held the week before classes begin. Details will be shared in early August.
Learning Italian
To contact SELDA:
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Use the “Request for Information” form on the iCatt homepage
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Or email: selda.lingueper@unicatt.