Explore key information about the 2-year MSc degree in Fashion Communication and Lifestyle Studies at Università Cattolica
Curriculum structure
First Year Courses
- Media studies and strategic communication (12 ECTS)
- Mod. 1. Media and communication studies: platforms & emergent media
- Mod. 2. Strategic communication: theory & techniques
- Marketing for creative clusters with lab of place branding (9 ECTS)
- Histories of cultural industries: decolonising perspectives (6 ECTS)
- Elective lab I** (3 ECTS)
- Sustainable development, shared value & economics of creative industries (6 ECTS)
- Data science & generative AI for communication (6 ECTS)
- Law for communication and creative industries (6 ECTS)
- Fashion and food studies with a crosssector design lab: fashion, food and lifes (9 ECTS)
- Elective lab II** (3 ECTS)
- Theology* (in Y1 or Y2)
Second Year Courses
- Public policies, institutions and creative industries (6 ECTS)
- Impact evaluation: theory, practice & data analysis (6 ECTS)
- Consumer psychology and lifestyles (6 ECTS)
- Urban culture & lifestyles (6 ECTS)
- Elective courses** (9 ECTS)
- Elective lab III** (3 ECTS)
- Italian language for international students (6 ECTS) or Cross-cultural vocabularies for food, fashion and cultural industries (6 ECTS)
- Internship (6 ECTS)
- Final dissertation (12 ECTS)
*Theology Seminar Read
All degree-seeking students are required to attend theology teachings aimed at offering a reasoned and critical knowledge of the Christian message.
**Elective Labs Read
Students are required to choose laboratory activities worth a total of 9 ECTS from the list below.
- Budget management (3 ECTS)
- Public speaking & strategic interpersonal communication (3 ECTS)
- Stakeholder engagement and public communication (3 ECTS)
- Fundraising and partnership lab (3 ECTS)
- Event management (3 ECTS)
- Digital content for platforms (3 ECTS)
- Practice of figurative arts (3 ECTS)
- Practice of music (3 ECTS)
- Practice of performative arts (3 ECTS)
These labs may also be selected to fulfil the additional 9 ECTS of elective courses, which may be taken during the first year.
Students may also include other educational activities in their study plan, provided they are approved by the Faculty as consistent with the programme's educational objectives.
What jobs can I get with a degree in Fashion Communication and Lifestyle Studies?
A degree in Fashion Communication and Lifestyle Studies prepares graduates for professional roles in brand communication, content strategy, stakeholder engagement and the promotion of fashion brands, creative networks, production chains and territorial ecosystems.
Graduates may pursue careers as:
- Communication Strategist
- Brand Communication Specialist
- Content Strategist
- Communication Manager for Creative Networks, Production Chains and Territorial Ecosystems
- Territorial Branding Specialist
- Stakeholder Engagement Specialist
Learning Italian
International students can join Italian language courses offered by SELDA (Servizio Linguistico d’Ateneo). These courses require a fee.
To contact SELDA:
- Use the “Request for Information” form on the iCatt homepage
- Or email: selda.lingueper@unicatt.it