|Economics - Linguistic Sciences and Foreign Literatures||Milan, Italy||September 2019 - November 2020 (September - May, classes 5 days a week, 5 hours per day / From June onwards, consultancy field project)||70|
The Master in Corporate Communication trains students to develop the skills and competences to face the latest challenges of a continuously evolving scenario in the corporate communication career. Training is centered on the most current and significant strategic and operational issues of communication in all its business configurations. Students are encouraged to explore trends, to think out-of-the-box, to be mindful about business and communication, and each module is designed to strengthen our students’ chances of becoming sought out professionals in the communication field.
The Master represents a truly international experience in the heart of the Italian capital of communication, Milan. The Master hosts on average more than 15 nationalities worldwide. This diversity makes the program challenging and extremely enriching from the interpersonal standpoint. Students are constantly supported through class tutoring and coaching.
The Master offers more than 600 hours of in-class training, during which students are constantly involved in practice-based projects with companies, agencies and consumers plus intense field experiences such as consultancy projects, creativity lab, individual assessment interviews, self-branding sessions, team-working support, diversity management training, job interview simulations, and field trips.
The Master enjoys a broad network of partners and liaisons companies among which Leo Burnett, MSL Group, We are social, Italian Brand Factory actively involved in providing scholarships, business cases, venues for agency work-flow simulations. Companies such as Adidas, Chromavis, Coop, Disney, EcorNaturasì, Google, Lovable, Sonae Sierra, 3M are involved in real consultancy projects run by Master students.
At the end of the Master students will be involved in real consultancy projects, for which they will have full responsibility to deliver a business solution to communication and branding issues. These projects are a real and direct bridge with potential employers.
The Master in Corporate Communication is promoted by LABCOM (Research Lab on Corporate Communication) at Università Cattolica del Sacro Cuore.
IPMCC gathers participants from a variety of countries worldwide. 15 nationalities on average are represented in the Master every year.
Students are usually young graduates who have just finished their studies or have acquired a couple of years of professional experience in the communication or marketing field.
The 30 students selected bring to class multidisciplinary and diverse backgrounds.
Diversity makes challenging and exciting working together!
- Accounting and strategic planning
- Digital communication, social media and community management
- Public relations and event management
- Corporate communication
- Marketing communication and branding
- Internal communication
Alumni are now working for BMW, Bosch, FIAT, Filmmaster Productions, Firmenich, Foodora (Rocket Internet), Google, Gucci, L’Oréal, Leo Burnett, McCann, Mediacom, MSL Group, Nestlé, Ogilvy & Mather, Pandora, Pepsico, Publicis, Redbull, Saatchi & Saatchi, TBWA, We are social, Young & Rubicam, 3M.
Leo Burnett, MSL Group
Italian Brand Factory, We are social
During the last editions of the Master in Corporate Communication consultancy field projects were conducted in collaboration with Coop, Disney, EcorNaturasì, Google, Leo Burnett, Lovable, MSL, 3M.
Liaisons companies involved in class presentations, workshops, and company visits:
ABC Production Agency, Campari, Coima Sgr, Heineken, Henkel, International Advertising Association, Mars, Sky,