Università Cattolica del Sacro Cuore Università Cattolica del Sacro Cuore

Cattolica International

Corporate Communication

Campus: Milan
School: Economics - Linguistic Sciences and Foreign Literatures
Intake: September 2020
Duration: September 2020 - November 2021
Language of instruction: English
Total ECTS: 68
The Master in Corporate Communication trains students to develop the skills and competences to face the latest challenges of a continuously evolving scenario in the corporate communication career. Training is centered on the most current and significant strategic and operational issues of communication in all its business configurations. Students are encouraged to explore trends, to think out-of-the-box, to be mindful about business and communication, and each module is designed to strengthen our students’ chances of becoming sought out professionals in the communication field.
 

The Master represents a truly international experience in the heart of the Italian capital of communication, Milan. The Master hosts on average more than 15 nationalities worldwide. This diversity makes the programme challenging and extremely enriching from the interpersonal standpoint. Students are constantly supported through class tutoring and coaching.

The Master offers more than 600 hours of in-class training, during which students are constantly involved in practice-based projects with companies, agencies and consumers plus intense field experiences such as consultancy projects, creativity lab, individual assessment interviews, self-branding sessions, team-working support, diversity management training, job interview simulations, and field trips.

The Master enjoys a broad network of partners and liaisons companies among which Leo Burnett, MSL Group, We are social, Italian Brand Factory actively involved in providing scholarships, business cases, venues for agency work-flow simulations. Companies such as Adidas, Chromavis, Coop, Disney, EcorNaturasì, Google, Lovable, Sonae Sierra, 3M are involved in real consultancy projects run by Master students.

At the end of the Master students will be involved in real consultancy projects, for which they will have full responsibility to deliver a business solution to communication and branding issues. These projects are a real and direct bridge with potential employers.

The Master in Corporate Communication is promoted by LABCOM (Research Lab on Corporate Communication) at Università Cattolica del Sacro Cuore. 

IPMCC gathers participants from a variety of countries worldwide. 15 nationalities on average are represented in the Master every year.

Students are usually young graduates who have just finished their studies or have acquired a couple of years of professional experience in the communication or marketing field.

The 30 students selected bring to class multidisciplinary and diverse backgrounds.

Diversity makes challenging and exciting working together!

Graduates of the Master in Corporate Communication will gain a 360º communication knowledge and may become part of an organization or agency to carry out tasks related to strategic and operational management in all areas of communication:
  • Accounting and strategic planning
  • Digital communication, social media and community management
  • Public relations and event management
  • Corporate communication
  • Marketing communication and branding
  • Internal communication

 

Alumni are now working for BMW, Bosch, FIAT, Filmmaster Productions, Firmenich, Foodora (Rocket Internet), Google, Gucci, L’Oréal, Leo Burnett, McCann, Mediacom, MSL Group, Nestlé, Ogilvy & Mather, Pandora, Pepsico, Publicis, Redbull, Saatchi & Saatchi, TBWA, We are social, Young & Rubicam, 3M.
 

Partner Companies

Supporting Companies: 
Leo Burnett, MSL Group

Partner Companies:
Italian Brand Factory, We are social

Consultancy projects:
During the last editions of the Master in Corporate Communication consultancy field projects were conducted in collaboration with Coop, Disney, EcorNaturasì, Google, Leo Burnett, Lovable, MSL, 3M.

Liaisons companies involved in class presentations, workshops, and company visits:
ABC Production Agency, Campari, Coima Sgr, Heineken, Henkel, International Advertising Association, Mars, Sky,

Scientific director
Prof. Maria Zoia

 
Executive director

Prof. Rossella Chiara Gambetti

Scientific Board
Prof. Edoardo Teodoro Brioschi, Prof. Maria Zoia, Prof. Luisa Camaiora, Prof. Renato Fiocca, Prof. Rossella Gambetti, Dr. Giacomo Archi (Henkel), Alessandro Martello (Former International Marketing Manager, Henkel Germany), Prof. Don E. Schultz (Northwestern University's Medill School), Prof. Philip Kitchen (ESC Rennes School of Business)

Master Executive Coordinator
Silvia Biraghi

Scientific Board Members of the Master Diploma will be available to meet prospective applicants to illustrate the contents of the programme on specific dates that will be indicated on the Master web page: http://centridiricerca.unicatt.it/labcom/ipmcc

Teaching Staff

  • Silvia Biraghi, Postdoc Research fellow, LABCOM - Università Cattolica del Sacro Cuore
  • Stefania Boleso, Independent Senior Marketing Consultant
  • Claudio A. Bosio, Dean of the Faculty of Psychology, Università Cattolica del Sacro Cuore
  • Giorgio Brenna, Chairman & CEO Continental Western Europe, Leo Burnett
  • Edoardo T. Brioschi, Past Professor and Chair of Business Communication, Università Cattolica del Sacro Cuore
  • Elisabetta Brunella, Secretary General, Media Salles
  • Luisa Camaiora, Dean of the Faculty of Language Sciences and Foreign Literatures, Università Cattolica del Sacro Cuore
  • Daniela Canegallo, CEO, MSL
  • Chiara Cantù, Assistant professor of Management Sciences, Università Cattolica del Sacro Cuore
  • Mariagrazia Cavallaro, English Language senior lecturer, Università Cattolica del Sacro Cuore
  • Daniela Corsaro, Assistant professor of Management Sciences, Università Cattolica del Sacro Cuore
  • Andrea Cuman, Research fellow, Università Cattolica del Sacro Cuore
  • Fadrique de Vargas Machuca, Independent consultant
  • Renato Fiocca, Professor and Chair of Marketing, Università Cattolica del Sacro Cuore
  • Rossella C. Gambetti, Assistant Professor of Management, Università Cattolica del Sacro Cuore
  • Valentina Giagnoni, Internal Communication Senior Manager, Luxottica
  • Guendalina Graffigna, Assistant Professor of Organizational and Consumer Psychology, Università Cattolica del Sacro Cuore
  • Francesco Guerrera, Art Director and Executive Creative Director, TBWA
  • Philip Kitchen, Research Professor of Marketing, ESC Rennes School of Business
  • Nicola Lampugnani, Copywriter and Executive Creative Director, TBWA
  • Edoardo Lozza, Assistant Professor of Consumer Psychology and Research Methods, Università Cattolica del Sacro Cuore
  • Alessandro Martello, Former International Marketing Manager, Henkel Germany
  • Giorgio Paoletti, Senior Communication Manager, Intesa Sanpaolo
  • Giacomo Passoni, Group Brand Manager, Henkel Italia
  • Steve Quigley, Associate Professor of Public Relations, Boston University
  • Attilio Redivo, Chairman and CEO, Mediacom
  • Silvia Ricchiuto, Italian Language lecturer, Università Cattolica del Sacro Cuore
  • Barbara Sala, CEO, Vizeum - Aegis Media Group
  • Don E. Schultz, Professor Emeritus in Service of Integrated Marketing Communications, Medill School, Northwestern University
  • Beniamino Stumpo, President, Iterion
  • Annalisa Tunisini, Professor of Marketing, Università Cattolica del Sacro Cuore
  • Nicoletta Vittadini, Associate Professor of Sociology, Università Cattolica del Sacro Cuore
  • Maria Zoia, Professor and Chair of Econometrics, Università Cattolica del Sacro Cuore

ORNELA CUMPLIDO, WALTER AG

"My learning experiences: Teamwork; Presentation skills; Holistic visions; Participation. I lived experiences for raising my hand that wouldn’t happen elsewhere. A completely ‘must do’ for any passionate communicator."

EDA DIKMEN, ORTA ANADOLU

"There are so many aspects of the masters that I loved, but if I have to choose a single one it would be how the programme is being conducted. This is not like any other theoretical master studies where the students read endless articles, write those of their own and take exams. It is very very hands-on; hence it prepares you for the real life."

MASSIMILANO MESENASCO, ORANGE BUSINESS SERVICES

"Choosing this Master and going the extra mile at studying and networking will represent a unique kickstart for your career! Thanks to the high quality marketing and account management skills provided by the Master I've been able to land a job as Head of Account Management in Foodora, Rocket Internet group, just one year after graduating."

ELISA VENTRICI, SONAE SIERRA

"I've been inspired by brilliant speakers and skilled professionals who helped me to start my career with the right attitude and an open mind. The luck of having successful professionals as teachers and the importance of networking is something that you may understand only while you'll be on your first job experience."