Università Cattolica del Sacro Cuore

Cattolica International

Course details

The 3 “E” of IPMCC Excellence

I. ENRICHING

  • Corporate communication - 4 ECTS
  • Communication planning & measurement - 2 ECTS
  • Brand management & Consumer-brand relationships - 4 ECTS
  • Marketing - 3 ETCS
  • Qualitative market research - 2 ECTS
  • Communication skills - 3 ECTS
  • Professional life and negotiation – 2 ETCS
  • Advanced English for relationship management* - 3 ECTS
  • Italian language and culture* - 3 ECTS
  • Far East culture and language* - 3 ECTS

* Language courses are alternative options

II. EMPOWERING

  • Accounting - 2 ECTS
  • Strategic planning and consumer insight - 2 ECTS
  • Media Planning and budgeting - 2 ECTS
  • Creativity lab - 4 ECTS
  • Public relations - 5 ECTS
  • Social media management - 4 ECTS
  • Retail experience 2 - ECTS
  • Consumer behavior - 3 ECTS
  • Quantitative market research - 2 ECTS
  • Workshop on Influencer and creator relations - 2 ECTS
  • Workshop on self-branding and professional ongoing empowerment - 1 ECTS

III. ENHANCING

  • Business-to-Business relationships - 3 ECTS
  • Internal communication - 2 ECTS
  • Event management and Unconventional activations - 3 ECTS
  • Crisis communication & Issue management - 2 ECTS
  • Netnography – 3 ETCS
  • Trademark & ADV Law - 2 ECTS
IPMCC gathers participants from a variety of countries worldwide. 15 nationalities on average are represented in the Master every year.

Students are usually young graduates who have just finished their studies or have acquired a couple of years of professional experience in the communication or marketing field.

The 30 students selected bring to class multidisciplinary and diverse backgrounds.

Diversity makes challenging and exciting working together!

Graduates of the Master in Corporate Communication will gain a 360º communication knowledge and may become part of an organization or agency to carry out tasks related to strategic and operational management in all areas of communication:
  • Account executive
  • Strategic planner
  • Social media manager/community manager/digital strategist
  • Public relations manager
  • Event manager
  • Crisis communication manager
  • Media relations manager
  • Internal communication/employer branding manager
  • Brand analyst
  • Brand manager: brand activations/ integrated marketing communication
    manager
  • Communication consultant
  • Stakeholder relations manage


Internship is not compulsory, although most of the students start their professional experience in Milan thanks to the network actively built by the Master and during classes, where executives are involved in running classes. Many professors of the Master in Corporate Communication are top executives and every year they decide to hire people for internships if students prove to be brilliant.

Over the past editions, students have been hired for internships by companies such as Accenture, Aigo, Amplifon, Aviva, Barabino & Partners, BMW, Bosch, Boston Scientific, FIAT, Firmenich, Foodora (Rocket Internet), Golden Goose, Google, Gucci, Harper Collins, Hill & Knolton, Ives Rocher, Lego, L’Oréal, LeoBurnett, McCann, Mediacom, Michelin, Montblanc, MSL Group, Nestlé, Ogilvy & Mather, Pandora, Pepsico, Pirelli, PWC, Saatchi & Saatchi, TBWA, Vivtec, We Are Social, Young & Rubicam.


 

Partner Companies

The Master enjoys a broad network of partners and liaisons companies among which MSL Group is actively involved in providing scholarship, business cases venues for agency work-flow simulations. 

There are many more liaisons companies involved in class presentations, workshops, white nights, and company visits such as Adidas, Barilla, Boston Consulting Group, Campari, Chromavis, Coima Sgr, Coop, Creval, Disney, EcorNaturasì, Fiera Milano, Fondazione Pirelli, Goofgle, Heineken, Henkel, Hewlett-Packard, Ikea, LinkedIn, Lovable, Mars, MSC Crociere, Pandora, Sephora, Sonae Sierra, 3M, Sky, TIM, YouTube.

Master Faculty is multidisciplinary, varied, and international. Both scholars and executives are involved in running classes. They bring a diverse experience to class to offer students a unique opportunity: appreciating, understanding, and learning the multiple facets of the communication profession. That encourages students both to understand what kind of professional they want to be in the future and to have a direct confrontation with whom is already in the field.


Director
Rossella Chiara Gambetti, Università Cattolica del Sacro Cuore

Scientific Board
(Head) Robert Kozinets, USC Annenberg School for Communication and Journalism
Edoardo Teodoro Brioschi, Università Cattolica del Sacro Cuore
Rossella Chiara Gambetti, Università Cattolica del Sacro Cuore
Giovanni Gobber, Università Cattolica del Sacro Cuore
Alessandro Martello, Italian Brand Factory
Maria Grazia Zoia, Università Cattolica del Sacro Cuore

Master Coordinator
Silvia Biraghi, Università Cattolica del Sacro Cuore

Stakeholder Relationship
Alessandro Martello, Italian Brand Factory

Student and Class Coordinator
Stefania Vitulli, Università Cattolica del Sacro Cuore

Class Tutor
Angela Beccanulli, Università Cattolica del Sacro Cuore

Teaching Faculty
Achille Baricco, Coca-Cola Company
Alessandro Bruggia, Independent consultant
Alessandro Martello, Italian Brand Factory
Alessia Anzivino, Università Cattolica del Sacro Cuore
Anna Renacco, Sonae Sierra
Annalisa Tunisini, Università Cattolica del Sacro Cuore
Antonio Pesce, Intesa SanPaolo
Chiara Casagrande, Università Cattolica del Sacro Cuore
Cinzia Castiglioni, Università Cattolica del Sacro Cuore
Claudia Bolognese, MSL Group
Daniela Canegallo, MSL Group
Drielle Cerri, Independent Consultant
Edoardo Lozza, Università Cattolica del Sacro Cuore
Elisa Ventrici, Sonae Sierra
Fabio Delton, Unicredit
Fadrique de Vargas Machuca, Independent consultant
Federico Capeci, KANTAR
Germano Calvi, MSL Group
Giovanni Lanzarotti, McCann
Marco De Paoli, Outcome marketing and communications
Mariagrazia Cavallaro, Università Cattolica del Sacro Cuore
Mariarosaria Savarese, Università Cattolica del Sacro Cuore
Mirco Bertola, We are social
Natalia Riva, Università Cattolica del Sacro Cuore
Ornella Ciot, Publicis
Robert Kozinets, USC Annenberg School for Communication and Journalism
Roberto Zepponi, Ceres
Serena Barello, Università Cattolica del Sacro Cuore
Silvia Biraghi, Università Cattolica del Sacro Cuore
Stefania Boleso, Independent consultant
Stefania Vitulli, Università Cattolica del Sacro Cuore
Steve Quigley, Boston University
Valeria Lama, Hill+Knowlton
Vincenzo Melilli, Hill+Knowlton

Classes begin on 19 September 2024 and run until June 2025

Attendance is mandatory. In order to obtain the diploma, a minimum of 80% attendance is required in each module.

Classes are scheduled from Monday to Friday (5 hours per day, 9.00 AM – 2.00 PM).
IPMCC activities are also scheduled in the afternoon. 

The closing ceremony is expected in July 2025.

If you are looking for a flexible and autonomous solution to learn Italian while studying at Università Cattolica, you can access the self-learning linguistic lab (CAP) of the SeLdA (Servizio Linguistico d’Ateneo) and benefit from a personalized language advisory service. 


In addition, SELDA organizes fee-paying Italian language courses, for more information contact SELDA.