The 3 “E” of IPMCC Excellence

The Corporate Communication & Branding programme welcomes participants from an average of 15 different countries each year, creating a truly international learning environment.

Most students are recent graduates or young professionals with a few years of experience in communication or marketing. The 30 selected participants bring a range of diverse, multidisciplinary backgrounds to the classroom.

Graduates of the 1-year Specialising Master in Corporate Communication & Branding will gain a 360º communication knowledge and may become part of an organization or agency to carry out tasks related to strategic and operational management in all areas of communication:

• Account executive
• Strategic planner
• Social media manager/community manager/digital strategist
• Public relations manager
• Event manager
• Crisis communication manager
• Media relations manager
• Internal communication/employer branding manager
• Brand analyst
• Brand manager: brand activations/ integrated marketing communication
  manager
• Communication consultant
• Stakeholder relations manage

Internship is not compulsory, although most of the students start their professional experience in Milan thanks to the network actively built by the programme and during classes, where executives are involved in running classes. Many professors of the Specialising Master in Corporate Communication & Branding are top executives and every year they decide to hire people for internships if students prove to be brilliant.

Over the past editions, students have been hired for internships by companies such as Accenture, Aigo, Amplifon, Aviva, Barabino & Partners, BMW, Bosch, Boston Scientific, FIAT, Firmenich, Foodora (Rocket Internet), Golden Goose, Google, Gucci, Harper Collins, Hill & Knolton, Ives Rocher, Lego, L’Oréal, LeoBurnett, McCann, Mediacom, Michelin, Montblanc, MSL Group, Nestlé, Ogilvy & Mather, Pandora, Pepsico, Pirelli, PWC, Saatchi & Saatchi, TBWA, Vivtec, We Are Social, Young & Rubicam.

 

Partner Companies

This Specialising Master benefits from a vast network of partner companies, including MSL Group, which actively contributes scholarships, business case studies, and venues for agency workflow simulations. Companies such as Adidas, Chromavis, Coop, Crédit Agricole Italia, Disney, EcorNaturasì, Google, Ikea, Lovable, Mars Italia, Pandora, Sonae Sierra, and 3M have all collaborated on consultancy projects led by the programme’s students.
In addition, numerous partner companies have participated in class presentations, workshops, “white nights,” and company visits across recent editions, including Barilla, Boston Consulting Group, Brita, Campari, Coima SGR, Creval, Fiera Milano, Fondazione Pirelli, Heineken, Henkel, Hewlett-Packard, Joby, LinkedIn, Mars, MSC Cruises, Sky, TIM, and YouTube.
Graduates of the Corporate Communication & Branding programme will also receive the “IAA’s Certificate in Marketing Communications” from the International Advertising Association (IAA). Founded in 1938, the IAA has an extensive international network in over 76 countries, advocating for the shared interests of all sectors within marketing communications—from advertisers and media companies to agencies and direct marketing firms—as well as individual practitioners. 

This Master's Faculty is multidisciplinary, varied, and international. Both scholars and executives are involved in running classes. They bring a diverse experience to class to offer students a unique opportunity: appreciating, understanding, and learning the multiple facets of the communication profession. That encourages students both to understand what kind of professional they want to be in the future and to have a direct confrontation with whom is already in the field.

Director
Rossella Chiara Gambetti, Università Cattolica del Sacro Cuore

Scientific Board
(Head) Robert Kozinets, USC Annenberg School for Communication and Journalism
Edoardo Teodoro Brioschi, Università Cattolica del Sacro Cuore
Rossella Chiara Gambetti, Università Cattolica del Sacro Cuore
Giovanni Gobber, Università Cattolica del Sacro Cuore
Alessandro Martello, Italian Brand Factory

Master Coordinator
Silvia Biraghi, Università Cattolica del Sacro Cuore

Stakeholder Relationship
Alessandro Martello, Italian Brand Factory

Student and Class Coordinator
Stefania Vitulli, Università Cattolica del Sacro Cuore

Class Tutor
Angela Beccanulli, Università Cattolica del Sacro Cuore

Teaching Faculty
Achille Baricco, Coca-Cola Company
Alessandro Bruggia, Independent consultant
Alessandro Martello, Italian Brand Factory
Alessia Anzivino, Università Cattolica del Sacro Cuore
Anna Renacco, Sonae Sierra
Annalisa Tunisini, Università Cattolica del Sacro Cuore
Antonio Pesce, Intesa SanPaolo
Chiara Casagrande, Università Cattolica del Sacro Cuore
Cinzia Castiglioni, Università Cattolica del Sacro Cuore
Claudia Bolognese, MSL Group
Daniela Canegallo, MSL Group
Drielle Cerri, Independent Consultant
Edoardo Lozza, Università Cattolica del Sacro Cuore
Elisa Ventrici, Sonae Sierra
Fabio Delton, Unicredit
Fadrique de Vargas Machuca, Independent consultant
Federico Capeci, KANTAR
Germano Calvi, MSL Group
Giovanni Lanzarotti, McCann
Marco De Paoli, Outcome marketing and communications
Mariagrazia Cavallaro, Università Cattolica del Sacro Cuore
Mariarosaria Savarese, Università Cattolica del Sacro Cuore
Mirco Bertola, We are social
Natalia Riva, Università Cattolica del Sacro Cuore
Ornella Ciot, Publicis
Robert Kozinets, USC Annenberg School for Communication and Journalism
Roberto Zepponi, Ceres
Serena Barello, Università Cattolica del Sacro Cuore
Silvia Biraghi, Università Cattolica del Sacro Cuore
Stefania Boleso, Independent consultant
Stefania Vitulli, Università Cattolica del Sacro Cuore
Steve Quigley, Boston University
Valeria Lama, Hill+Knowlton
Vincenzo Melilli, Hill+Knowlton

Programme dates for the a.y. 2025/26 will be available in February 2025. For reference:
Classes for the academic year 2024/25 began on 19 September 2024 and will run until June 2025. 

Attendance is mandatory. In order to obtain the diploma, a minimum of 80% attendance is required in each module.

Classes are scheduled from Monday to Friday (5 hours per day, 9.00 AM – 2.00 PM).
IPMCC activities are also scheduled in the afternoon. 

The closing ceremony is expected in July 2025.

SELDA (Servizio Linguistico di Ateneo) organizes fee-paying Italian language courses. For more information contact SELDA from the dedicated iCatt function (in the homepage, box “request for information”), or send an email to selda.lingueper@unicatt.