The Specialising Master in Corporate Communication & Branding is a 1-year programme.   

Attendance is mandatory. In order to obtain the diploma, a minimum of 85% attendance is required in each module.  

The programme follows the 3 Es of Excellence model: 

I. ENRICHING 

• Corporate communication - 4 ECTS 
• Communication planning & measurement - 2 ECTS 
• Brand management & Consumer-brand relationships - 4 ECTS 
• Marketing - 3 ETCS 
• Qualitative market research - 2 ECTS 
• Communication skills - 3 ECTS 
• Professional life and negotiation – 2 ETCS 
• Advanced English for relationship management* - 3 ECTS 
• Italian language and culture* - 3 ECTS 
• Far East culture and language* - 3 ECTS 

* Language courses are alternative options 

 

II. EMPOWERING 

• Accounting - 2 ECTS 
• Strategic planning and consumer insight - 2 ECTS 
• Media Planning and budgeting - 2 ECTS 
• Creativity lab - 4 ECTS 
• Public relations - 5 ECTS 
• Social media management - 4 ECTS 
• Retail experience - 2 ECTS 
• Consumer behavior - 3 ECTS 
• Quantitative market research - 2 ECTS 
• Influencer and creator relations - 2 ECTS 
• Workshop on self-branding and professional ongoing empowerment - 1 ECTS 

 

III. ENHANCING 

• Business-to-Business relationships - 3 ECTS 
• Internal communication - 2 ECTS 
• Event management and Unconventional activations - 3 ECTS 
• Crisis communication & Issue management - 2 ECTS 
• Netnography – 3 ETCS 
• Trademark & ADV Law - 2 ECTS 

 

Each year, the class includes participants from over 15 countries. Students typically have a background in communication or marketing, with either recent degrees or a few years of work experience. 

You’ll be ready for many roles in agencies, companies, or consulting firms. Examples: 

• Account executive 
• Strategic planner 
• Social media manager/community manager/digital strategist 
• Public relations manager 
• Event manager 
• Crisis communication manager 
• Media relations manager 
• Internal communication/employer branding manager 
• Brand analyst 
• Brand manager: brand activations/ integrated marketing communication 
• manager 
• Communication consultant 
• Stakeholder relations manager 

Internships: While not required, many students find internships in Milan thanks to our strong business network. Professors often offer opportunities based on student performance. Over the past editions, students have been hired for internships by companies such as Accenture, Aigo, Amplifon, Aviva, Barabino & Partners, BMW, Bosch, Boston Scientific, FIAT, Firmenich, Foodora (Rocket Internet), Golden Goose, Google, Gucci, Harper Collins, Hill & Knolton, Ives Rocher, Lego, L’Oréal, LeoBurnett, McCann, Mediacom, Michelin, Montblanc, MSL Group, Nestlé, Ogilvy & Mather, Pandora, Pepsico, Pirelli, PWC, Saatchi & Saatchi, TBWA, Vivtec, We Are Social, Young & Rubicam. 

Graduates of the Corporate Communication & Branding programme will also receive the “IAA’s Certificate in Marketing Communications” from the International Advertising Association (IAA). Founded in 1938, the IAA has an extensive international network in over 76 countries, advocating for the shared interests of all sectors within marketing communications—from advertisers and media companies to agencies and direct marketing firms—as well as individual practitioners. 

This Master’s programme has strong links with leading international companies. Our partners are actively involved in the learning experience by offering: 

• Real business cases and group projects 
• Guest lectures and workshops 
• Company visits and networking events 
• Opportunities for internships and recruitment 

Key partners include MSL Group, which also supports students through scholarships and training sessions. 

Students have worked on projects with top brands such as Google, Adidas, IKEA, Disney, Crédit Agricole, Pandora, Mars Italia, Coop, Chromavis, 3M, and Lovable. 

Many companies have hosted events and workshops in recent years, including Barilla, Boston Consulting Group, Heineken, LinkedIn, Henkel, Sky, Campari, TIM, and YouTube. 

These collaborations help students gain real-world experience and connect with professionals across the communication and branding industry. 

This Master’s programme is taught by a team of professors and professionals from Italy and around the world. Our faculty includes both university scholars and senior executives working in communication, marketing, media, and branding. 

You will learn directly from people who lead successful campaigns, manage top brands, and conduct important research. This helps students understand the real-world communication industry and plan their own career path. 

Director 
Rossella Chiara Gambetti, Università Cattolica del Sacro Cuore 

Scientific Board 
(Head) Robert Kozinets, USC Annenberg School for Communication and Journalism 
Edoardo Teodoro Brioschi, Università Cattolica del Sacro Cuore 
Rossella Chiara Gambetti, Università Cattolica del Sacro Cuore 
Giovanni Gobber, Università Cattolica del Sacro Cuore 
Alessandro Martello, Italian Brand Factory 

Master Coordinator 
Silvia Biraghi, Università Cattolica del Sacro Cuore 

Stakeholder Relationship 
Alessandro Martello, Italian Brand Factory 

Student and Class Coordinator 
Stefania Vitulli, Università Cattolica del Sacro Cuore 

Class Tutor 
Angela Beccanulli, Università Cattolica del Sacro Cuore 

Teaching Faculty 
Achille Baricco, Coca-Cola Company 
Alessandro Bruggia, Independent consultant 
Alessandro Martello, Italian Brand Factory 
Alessia Anzivino, Università Cattolica del Sacro Cuore 
Anna Renacco, Sonae Sierra 
Annalisa Tunisini, Università Cattolica del Sacro Cuore 
Antonio Pesce, Intesa SanPaolo 
Chiara Casagrande, Università Cattolica del Sacro Cuore 
Cinzia Castiglioni, Università Cattolica del Sacro Cuore 
Claudia Bolognese, MSL Group 
Daniela Canegallo, MSL Group 
Drielle Cerri, Independent Consultant 
Edoardo Lozza, Università Cattolica del Sacro Cuore 
Elisa Ventrici, Sonae Sierra 
Fabio Delton, Unicredit 
Fadrique de Vargas Machuca, Independent consultant 
Federico Capeci, KANTAR 
Germano Calvi, MSL Group 
Giovanni Lanzarotti, McCann 
Marco De Paoli, Outcome marketing and communications 
Mariagrazia Cavallaro, Università Cattolica del Sacro Cuore 
Mariarosaria Savarese, Università Cattolica del Sacro Cuore 
Mirco Bertola, We are social 
Natalia Riva, Università Cattolica del Sacro Cuore 
Ornella Ciot, Publicis 
Robert Kozinets, USC Annenberg School for Communication and Journalism 
Roberto Zepponi, Ceres 
Serena Barello, Università Cattolica del Sacro Cuore 
Silvia Biraghi, Università Cattolica del Sacro Cuore 
Stefania Boleso, Independent consultant 
Stefania Vitulli, Università Cattolica del Sacro Cuore 
Steve Quigley, Boston University 
Valeria Lama, Hill+Knowlton 
Vincenzo Melilli, Hill+Knowlton 

International students can join Italian language courses offered by SeLdA (Servizio Linguistico d’Ateneo). These courses require a fee.

To contact SELDA:  

• Use the “Request for Information” form on the iCatt homepage
• You can contact SeLdA via email: selda.lingueper@unicatt.it