Curriculum
I. ENRICHING
- Corporate communication - 4 ECTS
- Communication planning & measurement - 2 ECTS
- Brand management and consumer-brand relationships - 4 ECTS
- Marketing - 3 ETCS
- Qualitative & Quantitative market research - 3 ECTS
- Communication skills - 3 ECTS
- Professional life and negotiation - 2 ECTS
- Advanced English for relationship management* - 3 ECTS
- Italian language and culture* - 3 ECTS
- Far East culture and language* - 3 ECTS
* Language courses are alternative options
II. EMPOWERING
- Accounting - 2 ECTS
- Strategic planning and consumer insight - 2 ECTS
- Media Planning and budgeting - 2 ECTS
- Creativity lab - 4 ECTS
- Public relations - 5 ECTS
- Social media management - 4 ECTS
- Retail experience 2 - ECTS
- Consumer behavior 3 - ECTS
- Workshop on influencer relations
- Workshop on self-branding and professional ongoing empowerment
III. ENHANCING
- Business-to-Business relationships - 3 ECTS
- Internal communication - 2 ECTS
- Event management and Unconventional activations - 3 ECTS
- Crisis communication & Issue management - 2 ECTS
- Netnography - 2 ECTS
IV. EXPERIENCING
- Consultancy field project - 7 ECTS
- Professional ongoing training
Class profile
Students are usually young graduates who have just finished their studies or have acquired a couple of years of professional experience in the communication or marketing field.
The 30 students selected bring to class multidisciplinary and diverse backgrounds.
Diversity makes challenging and exciting working together!
Career opportunities
- Account executive
- Strategic planner
- Social media manager/community manager/digital strategist
- Public relations manager
- Event manager
- Crisis communication manager
- Media relations manager
- Internal communication/employer branding manager
- Brand analyst
- Brand manager: brand activations/ integrated marketing communication
manager - Communication consultant
- Stakeholder relations manage
Internship is not compulsory, although most of the students start their professional experience in Milan thanks to the network actively built by the Master and during classes, where executives are involved in running classes. Many professors of the Master in Corporate Communication are top executives and every year they decide to hire people for internships if students prove to be brilliant.
Over the past editions, students have been hired for internships by companies such as Accenture, Aigo, Amplifon, Aviva, Barabino & Partners, BMW, Bosch, Boston Scientific, FIAT, Firmenich, Foodora (Rocket Internet), Golden Goose, Google, Gucci, Harper Collins, Hill & Knolton, Ives Rocher, Lego, L’Oréal, LeoBurnett, McCann, Mediacom, Michelin, Montblanc, MSL Group, Nestlé, Ogilvy & Mather, Pandora, Pepsico, Pirelli, PWC, Saatchi & Saatchi, TBWA, Vivtec, We Are Social, Young & Rubicam.
At the end of the Master students will be involved in real consultancy projects, for which they will have full responsibility to deliver a business solution to communication and branding issues. These projects are
a real and direct bridge with potential employers.
Partner Companies
The Master enjoys a broad network of partners and liaisons companies among which MSL Group, We are social, Italian Brand Factory actively involved in providing scholarship, business cases venues for agency work-flow simulations. Companies such as Adidas, Chromavis, Coop, Disney, EcorNaturasì, Google, Ikea, Lovable, Mars Italia, Pandora, Sephora, Sonae Sierra, 3M are involved in real consultancy projects run by Master students.
There are many more liaisons companies involved in class presentations, workshops, white nights, and company visits such as Barilla, Boston Consulting Group, Campari, Coima Sgr, Creval, Fiera Milano, Fondazione Pirelli, Heineken, Henkel, Hewlett-Packard, LinkedIn, Mars, MSC Crociere, Sky, TIM, YouTube.
Faculty
Director
Rossella Chiara Gambetti, Università Cattolica del Sacro Cuore
Scientific Board
(Head) Robert Kozinets, USC Annenberg School for Communication and Journalism
Edoardo Teodoro Brioschi, Università Cattolica del Sacro Cuore
Rossella Chiara Gambetti, Università Cattolica del Sacro Cuore
Giovanni Gobber, Università Cattolica del Sacro Cuore
Alessandro Martello, Italian Brand Factory
Maria Grazia Zoia, Università Cattolica del Sacro Cuore
Master Coordinator
Silvia Biraghi, Università Cattolica del Sacro Cuore
Stakeholder Relationship
Alessandro Martello, Italian Brand Factory
Student and Class Coordinator
Stefania Vitulli, Università Cattolica del Sacro Cuore
Class Tutor
Angela Beccanulli, Università Cattolica del Sacro Cuore
Teaching Faculty
Achille Baricco, Coca-Cola Company
Alessandro Bruggia, Independent consultant
Alessandro Martello, Italian Brand Factory
Alessia Anzivino, Università Cattolica del Sacro Cuore
Anna Renacco, Sonae Sierra
Annalisa Tunisini, Università Cattolica del Sacro Cuore
Antonio Pesce, Intesa SanPaolo
Chiara Casagrande, Università Cattolica del Sacro Cuore
Cinzia Castiglioni, Università Cattolica del Sacro Cuore
Claudia Bolognese, MSL Group
Daniela Canegallo, MSL Group
Drielle Cerri, Independent Consultant
Edoardo Lozza, Università Cattolica del Sacro Cuore
Elisa Ventrici, Sonae Sierra
Fabio Delton, Unicredit
Fadrique de Vargas Machuca, Independent consultant
Federico Capeci, KANTAR
Germano Calvi, MSL Group
Giovanni Lanzarotti, McCann
Marco De Paoli, Outcome marketing and communications
Mariagrazia Cavallaro, Università Cattolica del Sacro Cuore
Mariarosaria Savarese, Università Cattolica del Sacro Cuore
Mirco Bertola, We are social
Natalia Riva, Università Cattolica del Sacro Cuore
Ornella Ciot, Publicis
Robert Kozinets, USC Annenberg School for Communication and Journalism
Roberto Zepponi, Ceres
Serena Barello, Università Cattolica del Sacro Cuore
Silvia Biraghi, Università Cattolica del Sacro Cuore
Stefania Boleso, Independent consultant
Stefania Vitulli, Università Cattolica del Sacro Cuore
Steve Quigley, Boston University
Valeria Lama, Hill+Knowlton
Alumni
Programme dates
Attendance is mandatory. In order to obtain the diploma, a minimum of 80% attendance is required in each module.
Classes are scheduled from Monday to Friday (5 hours per day, 9.00 AM – 2.00 PM).
IPMCC activities are also scheduled in the afternoon.
At the end of the Master, students will be involved in real consultancy projects, for which they will have full responsibility to deliver a business solution to communication and branding issues.
Consultancy projects are a real and direct bridge with potential employers and usually last until the end of July, 2024.
The closing ceremony is expected at the beginning of November, 2024.
Learning Italian
In addition, SELDA organizes fee-paying Italian language courses, for more information contact SELDA from the dedicate iCatt function (in the homepage, box “request for information”).