Università Cattolica del Sacro Cuore Università Cattolica del Sacro Cuore

Cattolica International

Programme details

The 4 Es of the Master in Corporate Communication excellence:

I. ENRICHING

  • Corporate communication - 4 ECTS
  • Communication planning and measurement - 2 ECTS
  • Brand management & consumer-brand relationships - 4 ECTS
  • Consumer & industrial marketing - 3 ETCS
  • Qualitative & quantitative market research - 3 ECTS
  • Communication skills - 3 ECTS
  • Professional life and negotiation - 2 ECTS
  • Netnography - 2 ECTS
  • Advanced English for relationship management* - 3 ECTS
  • Italian language and culture* - 3 ECTS
  • Far East culture and language* - 3 ECTS

* Language courses are alternative options

II. EMPOWERING

  • Accounting - 2 ETCS
  • Strategic planning and consumer insight - 2 ETCS
  • Media Planning and budgeting - 2 ETCS
  • Creativity lab - 4 ETCS
  • Public relations - 5 ECTS
  • Social media management - 4 ECTS
  • Retail experience 2 - ECTS
  • Consumer behavior 3 - ECTS

III. ENHANCING

  • Business-to-business relationships - 3 ECTS
  • Internal communication - 2 ECTS
  • Event and unconventional activations - 3 ECTS
  • Crisis communication & issue management - 2 ECTS

IV. EXPERIENCING

  • Consultancy project ongoing - 7 ECTS
  • Professional ongoing training (individual assessment interviews; self-branding sessions; team-working support; diversity management training; job interview simulation; field trips)