Learning objectives

The 1-year Specialising Master in International Marketing Management (MIMM) prepares students for a successful career in international marketing, whether in a large multinational company, a smaller business, or their own start-up.

Students gain the skills and knowledge needed to analyse international markets and take on roles in management, sales, and marketing. The programme prepares students for global business environments through a unique training approach that:

• Combines economic and managerial studies with psychological and organisational insights,
• Teaches students to use a cross-cultural approach in negotiations and strategic planning.

Students learn how to adapt to diverse and changing business environments. The programme brings together students from different backgrounds, enriching the learning experience with varied perspectives on marketing.

The course emphasises active learning and student interaction to build analytical and decision-making skills. Teaching methods include lectures from internationally experienced professors, discussions of real business cases, role-playing, individual and group projects (sometimes in collaboration with companies), and specialised seminars.