Università Cattolica del Sacro Cuore Università Cattolica del Sacro Cuore

Cattolica International

International Marketing Management

School Campus Duration Total ECTS
Economics - Psychology Milan, Italy September 2019 - December 2020
Classes: September - April
Internship and final project: May - December
60

The Master in International Marketing Management (MIMM) prepares students for a successful career in international marketing management, whether in a large multinational firm, a smaller company, or his/her own business.

Students acquire the knowledge and competencies required to analyze the international markets and to take on managerial, commercial and marketing responsibilities. It enables students to work in international contexts thanks to a unique training process that:

  • virtuously integrates the economical-managerial disciplines with the psychological-organizational ones
  • trains professionals to comprehend and put into action a cross-cultural approach in the negotiation and strategy development phase.

Students must learn to continuously adequate themselves to various and dynamic business contexts. A mix of different competencies will enhance the quality of the learning environment and allow students to share different perspectives of the marketing field.

The Master is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. In particular, the traditional teaching methods through the presence of academics with international profiles, managers, case discussions, role plays, individual or group projects, also commissioned by companies and business organizations and seminars.
 

MIMM students acquire competences and skills suitable for attending marketing management positions in both national or international firms. Thanks to the multidisciplinary approach featuring the program, students might also reach analytical positions (such as positions supporting the decision making process). Industrial, service organizations, marketing research institutes  and international organizations both profits and no profit are suitable contexts for putting into practice the acquired competences.

Participants will therefore be exposed to the fundamentals needed to launch and direct their career such as:

  • International Marketing Manager
  • Country Manager
  • Export Manager
  • International Sales Manager
  • International Brand and Communication Manager
  • International Area Manager
  • International Marketing Researcher
  • International Analyst

ALESSANDRA BUONO, MIMM STUDENT FROM ITALY

“I had the opportunity to meet people from all over the world, share opinions and cultural differences with colleagues. I think the MIMM was a great starting experience for my career, I learned so much and I'm really satisfied of this experience”

RONI KERT, MIMM STUDENT FROM CROATIA

“This experience changed my life and I am very grateful to the MIMM program. We had great professionals and professors, and I really liked their way of teaching. Working in groups was a great plus. It was also extremely important to combine classical learning with a practical approach”

ROSA FERNÁNDEZ JIMÉNEZ, MIMM STUDENT FROM SPAIN

"With my MIMM classmates we were like a family: we were together inside and outside the class. We all come from different countries so we have to care about each other and being helpful. And when you are abroad, this is highly appreciated”

FEDERICO TAVECCHIO, MIMM STUDENT FROM ITALY

“MIMM has been an amazing and challenging experience. In class the climate was very pleasant and I was very involved during the lessons (team works, conferences, meetings”

EZGI ÖZGÜN, MIMM STUDENT FROM TURKEY

“The idea of gathering different people from different countries was very effective to learn about how other cultures are and how to manage the relationships. Combination of Italians and other cultures also helped us in both informal and formal contexts considering group projects”

BENEDETTA RIMOLDI, MIMM STUDENT FROM ITALY

“As far as I am concerned, the MIMM program provided me one of the best experience of my University career. It has been the right choice to finish my studies (it is the best alternative if you are looking for a more practical and shorter way to complete your studies and improve your English, necessary to enter in the labor market)”