Università Cattolica del Sacro Cuore

Cattolica International

Course details

Programme structure

Fundamental Economic courses (10 ECTS/CFU)

  • Fundamentals of business and management
  • Principles of marketing

Fundamental Psychology courses (10 ECTS/CFU)

  • Fundamentals of social sciences and psychology for marketing
  • Principles of applied social research methodology

Core courses (32 ECTS/CFU)

  • International business
  • Understanding international markets
  • Consumer behavior
  • International marketing research
  • Marketing strategies in an international setting
  • Evaluating companies and markets for action
  • Managing the international marketing mix
  • Management psychology in an intercultural context

Field projects and seminars (6 ECTS/CFU)

Teaching method includes seminars and conferences from guest speakers and practical activities:
  • Fieldworks implemented by small groups and coached by partner firms
  • Project works 

Internship and final report (12 ECTS/CFU)

The faculty is composed by internationally renowned professors - from Italy and different Countries, as well as keynote speakers, managers and professionals.

 

Scientific Direction 
Annalisa Tunisini, Director, Università Cattolica del Sacro Cuore
Albino Claudio Bosio, Co-Director, Università Cattolica del Sacro Cuore


Scientific Committee
Renato Fiocca, Università Cattolica del Sacro Cuore
Edoardo Lozza, Università Cattolica del Sacro Cuore


Program Manager
Alessandra Tzannis, Università Cattolica del Sacro Cuore


Didactic Coordinator
Serena Barello,Università Cattolica del Sacro Cuore


Communication Responsible
Cinzia Castiglioni, Università Cattolica del Sacro Cuore

ALESSANDRA BUONO, MIMM STUDENT FROM ITALY

“I had the opportunity to meet people from all over the world, share opinions and cultural differences with colleagues. I think the MIMM was a great starting experience for my career, I learned so much and I'm really satisfied of this experience”

RONI KERT, MIMM STUDENT FROM CROATIA

“This experience changed my life and I am very grateful to the MIMM programme. We had great professionals and professors, and I really liked their way of teaching. Working in groups was a great plus. It was also extremely important to combine classical learning with a practical approach”

ROSA FERNÁNDEZ JIMÉNEZ, MIMM STUDENT FROM SPAIN

"With my MIMM classmates we were like a family: we were together inside and outside the class. We all come from different countries so we have to care about each other and being helpful. And when you are abroad, this is highly appreciated”

FEDERICO TAVECCHIO, MIMM STUDENT FROM ITALY

“MIMM has been an amazing and challenging experience. In class the climate was very pleasant and I was very involved during the lessons (team works, conferences, meetings”

EZGI ÖZGÜN, MIMM STUDENT FROM TURKEY

“The idea of gathering different people from different countries was very effective to learn about how other cultures are and how to manage the relationships. Combination of Italians and other cultures also helped us in both informal and formal contexts considering group projects”

BENEDETTA RIMOLDI, MIMM STUDENT FROM ITALY

“As far as I am concerned, the MIMM programme provided me one of the best experience of my University career. It has been the right choice to finish my studies (it is the best alternative if you are looking for a more practical and shorter way to complete your studies and improve your English, necessary to enter in the labor market)”
MIMM students acquire competences and skills suitable for attending marketing management positions in both national or international firms.

Thanks to the multidisciplinary approach featuring the programme, students might also reach analytical positions (such as positions supporting the decision making process). Industrial, service organizations, marketing research institutes  and international organizations both profits and no profit are suitable contexts for putting into practice the acquired competences.

Participants will therefore be exposed to the fundamentals needed to launch and direct their career such as:

  • International Marketing Manager
  • Country Manager
  • Export Manager
  • International Sales Manager
  • International Brand and Communication Manager
  • International Area Manager
  • International Marketing Researcher
  • International Analyst
MIMM begins on September 26, 2022 and run until December, 2023
 

Classes are scheduled from Monday afternoon to Friday morning

Attendance is mandatory. In order to obtain the diploma, a minimum of 80% attendance of lessons, laboratories and seminars is required.

 

Course structure:

September 2022 - ongoing Soft skills
September - December 2022 Fundamentals of International Business
September - December 2022 Fundamentals of Social Sciences and Psychology for Marketing
December 2022 – June 2023 Core Courses
February – June 2023 Field Projects, Seminars & Labs
June – December 2023 Internship e final report

 

If you are looking for a flexible and autonomous solution to learn Italian while studying at Università Cattolica, you can access the self-learning linguistic lab (CAP) of the SeLdA (Servizio Linguistico d’Ateneo) and benefit from a personalized language advisory service. 


In addition, SELDA organizes fee-paying Italian language courses, for more information contact SELDA from the dedicate iCatt function (in the homepage, box “request for information”).