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Università Cattolica del Sacro Cuore

Cattolica International

Course details

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  • Classes: 9 months
  • Internship (provided the positive result of companies' selection)
  • Final dissertation

 

The Master in International Marketing Management is characterised by an active learning, which provides a high involvement of the participants, aimed at developing individual skills of analysis and decision-making. In particular, the traditional teaching methods will be integrated by case discussions, role playing, individual and group projects, seminars and company visits. This will be possible thanks to the presence of academics of international standing and managers.

 

Course Duration

  • Lectures, dedicated seminars - 500 hours
  • Projects, workshops, soft skills, internships - 600 hours
  • Individual and group study, field projects and final thesis - 400 hours

FUNDAMENTALS COURSES

  • Fundamentals of international business
  • Fundamentals of social sciences and psychology for marketing

CORE COURSES

  • Strategic marketing
  • Branding & communication management
  • Consumer behaviour
  • International marketing research
  • Business marketing & key account management
  • Marketing and new digital technologies
  • Managing the international marketing mix
  • Marketing planning & performance measurement
  • Psychology for leadership and negotiation

EXTRA COURSES INCLUDED IN THE TUITION FEE

  • Excel for business
  • Italian language course (40 hours)
The faculty is composed by internationally renowned professors - from Italy and different Countries, as well as keynote speakers, managers and professionals.

 

Scientific Direction 
Annalisa Tunisini, Director, Università Cattolica del Sacro Cuore
Edoardo Lozza, Università Cattolica del Sacro Cuore


Scientific Committee
Annalisa Tunisini, Università Cattolica del Sacro Cuore
Chiara Cantù, Università Cattolica del Sacro Cuore 
Vittorio Cino, General Manager, Centromarca
Edoardo Lozza, Università Cattolica del Sacro Cuore
Alberto Nicolai, Head of Marketing Departement, UCIMU
Giancarlo Taglia, Netwok Manager, Il Buon Gusto Italiano
 


Program Manager
Alessandra Tzannis, Università Cattolica del Sacro Cuore


Teaching Coordinator
Serena Barello,Università Cattolica del Sacro Cuore

 

ALESSANDRA BUONO, MIMM STUDENT FROM ITALY

“I had the opportunity to meet people from all over the world, share opinions and cultural differences with colleagues. I think the MIMM was a great starting experience for my career, I learned so much and I'm really satisfied of this experience”

RONI KERT, MIMM STUDENT FROM CROATIA

“This experience changed my life and I am very grateful to the MIMM programme. We had great professionals and professors, and I really liked their way of teaching. Working in groups was a great plus. It was also extremely important to combine classical learning with a practical approach”

ROSA FERNÁNDEZ JIMÉNEZ, MIMM STUDENT FROM SPAIN

"With my MIMM classmates we were like a family: we were together inside and outside the class. We all come from different countries so we have to care about each other and being helpful. And when you are abroad, this is highly appreciated”

FEDERICO TAVECCHIO, MIMM STUDENT FROM ITALY

“MIMM has been an amazing and challenging experience. In class the climate was very pleasant and I was very involved during the lessons (team works, conferences, meetings”

EZGI ÖZGÜN, MIMM STUDENT FROM TURKEY

“The idea of gathering different people from different countries was very effective to learn about how other cultures are and how to manage the relationships. Combination of Italians and other cultures also helped us in both informal and formal contexts considering group projects”

BENEDETTA RIMOLDI, MIMM STUDENT FROM ITALY

“As far as I am concerned, the MIMM programme provided me one of the best experience of my University career. It has been the right choice to finish my studies (it is the best alternative if you are looking for a more practical and shorter way to complete your studies and improve your English, necessary to enter in the labor market)”
MIMM students acquire competences and skills suitable for attending marketing management positions in both national or international firms.

Thanks to the multidisciplinary approach featuring the programme, students might also reach analytical positions (such as positions supporting the decision making process). Industrial, service organizations, marketing research institutes  and international organizations both profits and no profit are suitable contexts for putting into practice the acquired competences.

Participants will therefore be exposed to the fundamentals needed to launch and direct their career such as:

  • International Marketing Manager
  • Country Manager
  • Export Manager
  • International Sales Manager
  • International Brand and Communication Manager
  • International Area Manager
  • International Marketing Researcher
  • International Analyst
MIMM begins on September 15, 2025 and runs until December 2026. 

Classes are scheduled from Monday afternoon to Friday morning. 

Attendance is mandatory. In order to obtain the diploma, a minimum of 80% attendance of lessons, laboratories and seminars is required.

 

Course structure:

September 2025 - ongoing Soft skills
September 2025 - December 2025 Fundamentals of International Business
September 2025 - December 2025 Fundamentals of Social Sciences and Psychology for Marketing
December 2025 - June 2026 Core Courses
January 2026 - December 2026 Projects, workshops, soft skills, internships
June 2026 - December 2026 Individual and group study, field projects and final thesis

 

International students can join Italian language courses offered by SeLdA (Servizio Linguistico d’Ateneo). These courses require a fee.