|Economics||Milan, Italy||In class courses from September 2020 to April 2021; Project work and non-curricular internship from April to September 2021||70|
The Master in Luxury Goods Management (EMLUX) is aimed at those students who wish to carry out their career path in the luxury industry, a sector that requires both an understanding of the process of creativity and a solid managerial approach in order to succeed in an international multifaceted environment. EMLUX allows you to understand the peculiar logic and strategies of luxury companies, who master the ability to craft products desired by clients worldwide.
Starting from the necessary cultural foundations of luxury and the understanding of the utmost importance of craftsmanship and of the Métiers d’Art which are vital for this industry, EMLUX proceeds to unfold the managerial tools that dominate the functions of a luxury company, with a particular focus on brand and marketing management, communication, retail, finance and accounting, which are key to obtain economic stability and long-term growth. Our approach is cross-functional as we believe that today’s and tomorrow’s managers are required not only to be specialized in their own field of expertise but need to be aware of all the connections among different areas.
- Marketing or Brand manager
- Product manager
- Licensing manager
- Retail/wholesale manager
- Communication manager
- Area manager