Università Cattolica del Sacro Cuore

Cattolica International

Course details

The teaching method is based on: lessons, case analyses, projects and presentations, group and individual work sessions, out-of-class assignments, all finalized by a project work with a practical approach to a managerial issue relating to the luxury industry. To complete the perspective on the luxury environment, EMLUX activities include company visits such as: Baglietto and Sanlorenzo (yachts), Damiani, Van Cleef & Arpels, Chaumet (jewellery), Atelier Pino Grasso (fashion), Excelsior (concept store), Ca’ del Bosco (wine & spirits), Fondazione Prada, Fondation Louis Vuitton and Gucci Museum (art and culture), etc

FUNDAMENTALS

  • Luxury definition, environment and characteristics (6 ECTS)
  • Sociocultural analysis of luxury (3 ECTS)

MARKETING & COMMUNICATION

  • Marketing management (6 ECTS)
  • Brand management (4 ECTS)
  • Global integrated marketing communication (5 ECTS)
  • Research techniques in the luxury industry (2 ECTS)

SALES & RETAIL

  • Sales and retail in the luxury industry (5 ECTS)
  • Customer relationship mangement (2 ECTS)

ORGANIZATION & GENERAL MANAGEMENT

  • Accounting and financial management (6 ECTS)
  • Legal issues in the luxury industry (3 ECTS)
  • HR management and business organization (4 ECTS)
  • Cross cultural management (3 ECTS)

OPERATIONS & PROCESS MANAGEMENT

  • Product design, development and management (2 ECTS)
  • Manufacturing and supply chain management (6 ECTS)
  • Pricing and performance measurement (3 ECTS)

INNOVATION & TRENDS

  •  Innovation in the luxury industry (3 ECTS)

FINAL PROJECT WORK (6 ECTS)

SESSION IN PARIS

EMLUX usually includes a non-mandatory session in Paris, France, with a focus on French luxury. The session is a mix of lectures and visits ranging from jewellery to champagne, from hotellerie to leather goods, etc.
The following have lectured in the Master:
 
  • Glyn Atwal, Professor and Author of Luxury Brands in Emerging Markets and The Luxury Market in India: Maharajas to masses
  • Paolo Balistrieri, Head of Anti-counterfeiting for Southern Europe at Louis Vuitton Mallettier - LVMH Fashion Group
  • Philippe-Alexandre Bernatchez, Head of Marketing and Communication, Champagne Ayala
  • Christopher Berry, Author of The Idea of Luxury: a Conceptual and Historical Investigation
  • Davide Castelvero, Head of CRM - Marni
  • Alberto Cavalli, Lifestyle and Luxury Goods Correspondent by Vedomosti, the leading Russian financial newspaper
  • Michel Chevalier, Professor - University Paris Dauphine; Author of Luxury Brand Management, Luxury China: Opportunities and Market potential and Luxury Retail Management
  • Marco De Angeli, Clients and External Relations Director - ABC
  • Alberto Festa, Managing Director - Vhernier
  • Pino Grasso, Haute Couture Embroiderer winner of the Prix Talent du Luxe et de la Création of the Centre du Luxe et de la Création Paris
  • Paola Leoni, Founder and Managing Partner - Corporate Advisors
  • Matteo Marzotto, Vice President of Italian Exhibition Group, former CEO of Valentino and Vionnet
  • GianMario Motta, Chief Business & Client Officer - Spring Studios
  • Uché Okonkwo, Executive Director - Luxe Corp, Author of Luxury Fashion Branding and Luxury Online: Styles, Systems, Strategies
  • Eleonora Rizzuto, Director Corporate Sustainability & Responsibility (CSR) - Bulgari
  • Carl Rohde, Head of Science of the Times, Professor of trendwatching at Fontys University of Applied Sciences
  • Emanuele Sacerdote, Board Director co-CEO - Strega Alberti Benevento SpA
  • Stefano Turconi, Sloan Fellow and Strategy Research Associate at London Business School
  • Alessandro Varisco, CEO - Twin-Set
  • Pierre Xiao Lu, Professor and Author - Elite China: Luxury Consumer Behavior in China and Luxury China - Market Opportunities and Potential

 
Partner companies

EMLUX has been developed in collaboration with the Cologni Foundation for the Métiers d’Art and with the Fondation de la Haute Horlogerie.

EMLUX allows you to acquire an overview of all the different functions of a luxury company so you will be able to understand the peculiarities of the companies that operate in this sector and choose the path for the professional growth that best suits your interests and passions.

Participants will, therefore, be exposed to the fundamentals needed to start the following careers:

  • Marketing or Brand manager
  • Product manager
  • Licensing manager
  • Retail/wholesale manager
  • Communication manager
  • Area manager
  • Buyer/Merchandiser
The calendar for the academic year 2023/24 will be available in July 2023.

For reference: classes began on September 26, 2022 and run until April 2023

Attendance is mandatory in order to obtain the diploma.

Classes are scheduled from Monday to Friday on campus (9.30 AM - 12.30 PM and 1.30 – 4.30 PM). 
Online classes are available on Blackboard or on Microsoft Teams (anytime from 9.00 AM to 7 PM). 

From April to September 2023 students will work on your Project Work and/or do an internship. 

Graduation is expected in September 2023.

If you are looking for a flexible and autonomous solution to learn Italian while studying at Università Cattolica, you can access the self-learning linguistic lab (CAP) of the SeLdA (Servizio Linguistico d’Ateneo) and benefit from a personalized language advisory service. 


In addition, SELDA organizes fee-paying Italian language courses, for more information contact SELDA from the dedicate iCatt function (in the homepage, box “request for information”).