FUNDAMENTALS
- Definition of the luxury environment (5 ECTS/CFU)
- Sociocultural analysis of luxury (4 ECTS/CFU)
MARKETING & COMMUNICATION
- Marketing management in the luxury industry (5 ECTS/CFU)
- Brand management in the luxury industry (4 ECTS/CFU)
- Communication in the luxury industry (4 ECTS/CFU)
- Market analysis in the luxury environment (4 ECTS/CFU)
SALES & RETAIL
- Pricing and retail in the luxury industry (4 ECTS/CFU)
- Sales and customer relationship management (3 ECTS/CFU)
ORGANIZATION & GENERAL MANAGEMENT
- Accounting and financial management (4 ECTS/CFU)
- Performance measurement (2 ECTS/CFU)
- Legal issues in the luxury industry (4 ECTS/CFU)
- HR management and business organization (4 ECTS/CFU)
- Cross cultural management (3 ECTS/CFU)
OPERATIONS & PROCESS MANAGEMENT
- Product design and development (3 ECTS/CFU)
- Supply chain strategy network and design (4 ECTS/CFU)
- Manufacturing, distribuition, operations (4 ECTS/CFU)
INNOVATION & TRENDS
- Innovation in the luxury industry (3 ECTS/CFU)
The teaching method is based on: lessons, case analyses, projects and presentations, group and individual work sessions, out-of-class assignments, all finalized by a project work with a practical approach to a managerial issue relating to the luxury industry. To complete the perspective on the luxury environment, EMLUX activities include company visits such as: Baglietto and Sanlorenzo (yachts), Damiani, Van Cleef & Arpels, Chaumet (jewellery), Atelier Pino Grasso (fashion), Excelsior (concept store), Ca’ del Bosco (wine & spirits), Fondazione Prada, Fondation Louis Vuitton and Gucci Museum (art and culture), etc
Session in Paris
EMLUX includes a session in Paris, France, with a focus on French luxury. The session is a mix of lectures and visits ranging from jewellery to champagne, from hotellerie to leather goods, etc.