Università Cattolica del Sacro Cuore Università Cattolica del Sacro Cuore

Cattolica International

Course details

FUNDAMENTALS

  •  Definition of the luxury environment (5 ECTS/CFU)
  • Sociocultural analysis of luxury (4 ECTS/CFU)

MARKETING & COMMUNICATION

  •  Marketing management in the luxury industry (5 ECTS/CFU)
  • Brand management in the luxury industry (4 ECTS/CFU)
  • Communication in the luxury industry (4 ECTS/CFU)
  • Market analysis in the luxury environment (4 ECTS/CFU)

SALES & RETAIL

  • Pricing and retail in the luxury industry (4 ECTS/CFU)
  • Sales and customer relationship management (3 ECTS/CFU)

ORGANIZATION & GENERAL MANAGEMENT

  • Accounting and financial management (4 ECTS/CFU)
  • Performance measurement (2 ECTS/CFU)
  • Legal issues in the luxury industry (4 ECTS/CFU)
  • HR management and business organization (4 ECTS/CFU)
  • Cross cultural management (3 ECTS/CFU)

OPERATIONS & PROCESS MANAGEMENT

  • Product design and development (3 ECTS/CFU)
  • Supply chain strategy network and design (4 ECTS/CFU)
  • Manufacturing, distribuition, operations (4 ECTS/CFU)

INNOVATION & TRENDS

  •  Innovation in the luxury industry (3 ECTS/CFU)

The teaching method is based on: lessons, case analyses, projects and presentations, group and individual work sessions, out-of-class assignments, all finalized by a project work with a practical approach to a managerial issue relating to the luxury industry. To complete the perspective on the luxury environment, EMLUX activities include company visits such as: Baglietto and Sanlorenzo (yachts), Damiani, Van Cleef & Arpels, Chaumet (jewellery), Atelier Pino Grasso (fashion), Excelsior (concept store), Ca’ del Bosco (wine & spirits), Fondazione Prada, Fondation Louis Vuitton and Gucci Museum (art and culture), etc

Session in Paris

EMLUX includes a session in Paris, France, with a focus on French luxury. The session is a mix of lectures and visits ranging from jewellery to champagne, from hotellerie to leather goods, etc.