The teaching and training plan is divided into the following areas, totalling 360 hours: Strategy & Management, Accounting & Finance, Governance & Legal, Policies-Societies and Territories. The Master's programme includes soft skills training in leadership, team building, and public speaking. Each student will have a mentor during the Master's programme to support them in their studies and guide them in making professional decisions.
 

The Master's programme includes a final assessment, which consists of a report and/or a presentation and an oral discussion on the internship period carried out in a company or at recognised national or international federations (such as FIGC, FIR, FISI, etc.) or other associations of national or international importance.

Upon completion of the planned training course and passing the relevant exams, you will be awarded the title of first-level University Master in Sports Management: Business, Communities, Territories.

Thanks to the extensive network of the two organising entities, the Master's programme has connections with more than 40 national and international sports organisations that offer specific internships to our students.

The teaching and training plan is divided into five different areas:

• Strategy & management (18 ECTS)
• Accounting & finance (14 ECTS)
• Governance & legal (7 ECTS)
• Policies, societies, territories (5 ECTS)
• Elective courses (4 ECTS)

Courses

• Managing a sport company
• Sport marketing, branding and sponsorships
• Media and digital technology
• Managing events
• Managing infrastructures
• Human resources and followers’ management
• Business models and innovation in sport
• Financial reporting
• Financial statements analysis
• Funding strategies and financial markets in sports
• M&A and valuations in sports  
• Sport Law
• Athlete and Labour Law
• Corporate governance of Sport Clubs
• Licensing and broadcasting rights
• Managing Sport for Development Programs
• Sport Integrity, Ethics and Culture
• Managing Youth Sport Academies

Electives
Two courses to be chosen by the student among the following:

• Sustainability & ESG reporting
• E-sports management
• Taxation in sports

The Master Programme offers a range of additional training and practical activities, including the following:

• Testimonials and corporate visits (8 ECTS)
• Soft skills: Leadership | Team building | Public speaking (4 ECTS)
• Field project work (4 ECTS)
• Internship (10 ECTS)

All professions related to the sports industry include three distinct but closely connected sectors. A large number of functional areas in which varied skills are required within:

• Professional sports companies;
• National and territorial federations and leagues;
• Other representative bodies of the sports industry;
• Consulting companies operating in the sports sector;
• Companies operating in the field of sports communication, digital marketing, strategic consulting;
• Amateur sports associations and clubs.

Classes begin on January 20, 2025, and run until July 2025 from 10 am to 17 pm, from Tuesday to Friday. Attendance is mandatory.

The internship and/or project work will take place at least for 3 months until December 2025.

The Master includes a final assessment, consisting of a report and / or a presentation and oral discussion on the internship period carried out in the company or at recognized national or international federations or, again, at other associations of national or international importance.

Master's participants will benefit from mentor coaching by the Master's partner professionals, who can support them in their career choices.

SELDA (Servizio Linguistico di Ateneo) organizes fee-paying Italian language courses. For more information contact SELDA from the dedicated iCatt function (in the homepage, box “request for information”), or send an email to selda.lingueper@unicatt.