Campari Group is the sixth-largest player in the global spirits industry trading in over 190 nations and with a portfolio of over 50 premium brands including Aperol, Appleton Estate, Campari, SKYY, WildTurkey and GrandMarnier. 
  

Course name:  
Business, Government and the Global Economy 

Visit takeaways:  
Campari Group aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses. Learn more about its recent, extraordinary international growth. 

Parmigiano Reggiano is a worldwide-popular and inimitable cheese. The Consortium is the institution that protects the Designation of Origin of Parmigiano Reggiano (how it is produced, designed and marked in order to preserve quality and uniqueness) and facilitates trade and consumption all over the world. 
  

Course name:  
Business, Government and the Global Economy 

Visit takeaways:  
Find out how the Consortium fights imitations of Parmigiano Reggiano worldwide, and exports it outside UE. 

Eco-hotel operates a sustainable business model since 2006 in the city of Milan. Its pillars are: Bio food & beverage, bioarchitecture and recycled furnishing, certified ecological detergents use, separate waste collection, energy saving, green suppliers and communication. 
  

Course name:  
Green Management & Sustainability 

Visit takeaways:  
Hear directly from the founder the reasons and actions of his "going green" choice, and have a taste of the organic brunch, one of the flagship services of the hotel. 

It is one of the first Italian whisky start-up distillery. It has identified a business opportunity and launched a new range of products lacking in the Italian industry 
  

Course name:  
Entrepreneurship and Innovation 

Visit takeaways:  
Learn how identify and leverage market opportunities to create your own business. A very smart business case that exemplifies the content of this course 

The Museum and Collection Branca, pride and a wish of the family, was inaugurated June 4th 2009.

It is not just a museum that tells the story of the company: it is a place where the objects used in production because expressions, avant-garde communication and testimonials of the relationship with the territory.
Hosted in the history production facility in Via Resegone 2 in Milan, the museum occupies a surface of over 100 mq and is the results of 10 years of selection and classification and installation of materials. The result is an emotional collection of iconographic materials (from the first black and white pictures of the historic bars), signed posters of famous artists (e.s. the Metlicovitz eagle) and sketches of the 1970s and 1980s campaigns. Together with these materials, you can find mortars, distillators and stills. All this gathered in a magical atmosphere created by the aromas of spices and herbs used in production.

To highlight the different production areas, a beautiful “herbalist” area, a chemical laboratory for quality and herbal analysis, a carpentry, an office, were set up. On the walls you can admire, among other things, some calendars from 1886 to 1913 and some of promotional billboards signed by Metlicovitz, Cappiello, Jean d’Ylen, Mauzan, Codognato, which testify Branca’s attention to Communication. You can also admire bottles of over 60 years of various Branca products (including one of the first ones produced). In the communication area you can see the sketches of some of the advertising campaigns of the ’60s and’ 70s and the famous “Caroselli”. These are testimonials that bring to know the values and traditions of Branca history, a story of which the company is proud, and from which still takes inspiration for the future.
 
Course name:
Personal branding: impact, influence and effectiveness in the workplace    

Visit Takeaways
Branca family’s desire to share the industrial, historical and cultural legacy of the company, also intervening in the territory where it is present
How the Branca Collection becomes an expression of the charm of an entrepreneurial history in its dynamic evolution, in the social purpose of enhancing and sharing a cultural asset.

Both the takeways, got through visit and explanations, nurture the idea of how personal and family branding could become an effective communication tool not only in present times, but as a brand heritage.