Intake: September 2021
Language of instruction: English
Duration: September 2021 - September 2022
Total ECTS: 64
Through the programme, you will:
- Acquire the knowledge and tools to draw up sound and sustainable business and marketing plans for new entrepreneurial initiatives that need to operate locally and compete globally.
- Attain the skills to analyse a company using the appropriate metrics, identify strengths and weaknesses and conceive innovative and effective business development plans, as entrepreneurs or strategic consultants.
- Develop the ability to manage complexity in businesses, especially those with global expansion plans.
Academic preparation is based on practical and interactive teaching methods that include workshops led by international experts and managers from multinationals and start-ups, which represent also an excellent networking opportunity.
As a culmination of the programme, students are supported in developing a bespoke Action Project (an internship, consultancy project or the development of your company's business plan), a unique learning-by-doing opportunity that will form the cornerstone of their career.
Upon completion of the programme, students learn how to understand the strategic drivers of long-term success of a company, how to recognize the challenges and opportunities of the international economy and how to leverage on the issues of Corporate Social Responsibility (CSR), sustainability and impact management in order to turn them into sound, innovative and socially responsible business opportunities.