|Core courses||(20 CFU)|
|History of Visual Art||5 CFU|
|Performing Arts History||5 CFU|
|Visual Arts System||5 CFU|
|Performing Arts System||5 CFU|
|Advanced Courses||(40 CFU)|
|Cultural Policy||5 CFU|
|Marketing for the Arts||5 CFU|
|Fundraising in the Arts||5 CFU|
|HR and Leadership in the Creative Industries||5 CFU|
|Law and the Arts||5 CFU|
|Media in the Arts||5 CFU|
|Art Market||5 CFU|
|Strategy in the Arts||5 CFU|
|PROJECT WORK and INTERNSHIP||10 CFU|
The students will have the possibility to enhance their knowledge on the topics of Visual and Performing Arts, starting from an historical point of view, moving to the study of the whole contemporary system of both forms of art and of their evolution in time.
During the HR and Leadership course, students will explore people management practices, organization and project management competences for creative and arts-based organizations; thanks to the course in Marketing in the Arts, they will study the principles and techniques of arts and culture marketing, focusing on the specific characteristics of marketing applied to arts and cultural products. Legal and cultural policy aspects will be included in the programme of advanced courses, in order to give the students a comprehensive view of the stakeholders of artistic institutions and of the rules of the game. The students will be able to understand and appreciate the commercial side of the arts, by studying the structure and various segments of today’s international art market. To conclude, advanced courses will account for the use of the media, with a focus on the importance of digital technologies.
Internship and final project
- Participants will receive support in writing up their Curriculum Vitae according to an appropriate standard
- during the program, individual interviews will be carried out by the master staff to become familiar with the aspirations and motivational drivers of each candidate towards the professional world
- Students will be actively supported by the Master staff in searching for their internship
- Along with the internship, students, working in small team, will carry out a thesis project on the field
A Arte Invernizzi S.R.L.
Antichità di Nobiloi Alessio
Apice Milano S.R.L.
Arichivio Nanda Vigo
Art Defender SRL
Associazione Orchestra Filarmonica del Teatro alla Scala
Bonhams 1793 LTD
Building Gallery SRL
Castello Sforzesco - Comune di Milano
Comune di Reggio Emilia (Cesare Zavattini Archive)
Contrappunto SRL (Mousse Magazine)
Cooperativa Sociale MUBA
FAI - Fondo Ambiente Italiano
Flash Art - Giancarlo Politi Editore
Fondazione Piccolo Teatro di Milano Teatro d'Europa
Galleria Lia Rumma S.R.L.
Green Holding S.P.A.
Kerkis, Teatro Antico in scena
London Trade Art LTD
MAria Chiara Salvanelli
Mondadori Electa S.p.A.
Museo del 900 - Comune di Milano
Music Innovation Hub - Base
Negri - Clementi Studio legale associato
Nord Est Fair S.R.L.
Oxa SRL Impresa Sociale
Palazzo Morando - Comune di Milano
Palazzo Reale - Comune di Milano
Peggy Guggeneim Collection (Venezia)
Seletti North America
Sense - Immaterial Reality S.R.L.
The Hecker Standard TM
The Museum of Modern Art - New York
T.T.C. di Anna D'Ambrosio
Wannanes Ast Auctions
Zenit Arti Audiovisive
Galleria Lia Rumma
Museo Bagatti Val Secchi
Museo del 900
Pinacoteca di Brera
Teatro Alla Scala
Teatro Elfo Puccini
Director of the programme
Prof. Francesco Tedeschi (Università Cattolica del Sacro Cuore)
Francesco Tedeschi is Associate Professor of Contemporary Art History in the Art and Philosophy Department at Università Cattolica del Sacro Cuore since 2000. He teaches Contemporary Art History in the Master of Archeology and Art History in Milan, as well as in the Master of Modern Philology in Brescia. He teaches Contemporary Art in the master course Contemporary Forms of Visual and Literary Expression within the degree in Media Languages. He is co-director of the Master “Organizing Culture”, designed and developed by ALMED center (Università Cattolica) in partnership with the Department of Design (Politecnico-Bovisa in Milan). He is an historian and art critic who is involved in the design and production of art exhibitions, as well as in editorial projects for specialized journals. He curated the exhibition “Cantiere del ‘900” for the Intesa Sanpaolo Collection.
His recent publications include:
- “La Scuola di New York. Origini, vicende, protagonisti” (Vita & Pensiero, Milano, 2004);
- “Il mondo ridisegnato. Arte e geografia nella contemporaneità” (Vita & Pensiero, Milano, 2011).
Chiara Paolino, Faculty of Economics and Management
Marta Massi, Faculty of Economics and Management
- Strategy and CSR in arts organizations and in traditional businesses investing in arts projects
- Organization and people management in creative businesses
- Marketing and Communications for arts and creative products and services
- Accounting and fundraising for arts and creative projects
- Legal Affairs in the arts
- Projects and Events Management in cultural institutions and companies
- Art Market
Other professional opportunities are in consulting and service companies in the field of promotion, communication and management of cultural events, products and services. Students entrepreneurial ideas and projects are sustained as well.
In addition, SELDA organizes fee-paying Italian language courses aimed at preparing for the PLIDA test.
You can contact SELDA for more information after your arrival to Milan.