Università Cattolica del Sacro Cuore Università Cattolica del Sacro Cuore

Cattolica International

Programme details

Curriculum

Educational activities are divided into core courses and advanced courses. On top of the basic and advanced courses, participants will be involved in team-building activities at the beginning of the program with the aim to help participants meet each other and create a collaborative atmosphere in class. Moreover, these activities will introduce participants to Milan and its cultural assets.
  

Core courses (20 CFU)
History of Visual Art 5 CFU
Performing Arts History 5 CFU
Visual Arts System 5 CFU
Performing Arts System 5 CFU
Advanced Courses (40 CFU)
Cultural Policy 5 CFU
Marketing for the Arts 5 CFU
Fundraising in the Arts 5 CFU
HR and Leadership in the Creative Industries 5 CFU
Law and the Arts 5 CFU
Media in the Arts 5 CFU
Art Market 5 CFU
Strategy in the Arts 5 CFU
PROJECT WORK and INTERNSHIP 10 CFU
TOTAL 70 CFU

The goal of basic courses is to reinforce competencies related to the two souls of the Master’s Program: Humanities and Management. The courses provide training for skills in art history and arts management and they will give participants the opportunity to balance their competencies. The core courses are:
  • History of Visual Arts (5 CFU)
  • Performing Arts History (5 CFU)
  • Visual Arts System (5 CFU)
  • Performing Arts System (5 CFU)

The students will have the possibility to enhance their knowledge on the topics of Visual and Performing Arts, starting from an historical point of view, moving to the study of the whole contemporary system of both forms of art and of their evolution in time.

The goal of advanced courses is to build up competencies in specific fields of arts management, to provide participants with advanced knowledge about how to solve problems and to cope with the challenges of the arts field.
  • Marketing of the Arts (5 CFU)
  • HR and Leadership in the Creative Industries (5 CFU)
  • Cultural Policy (5 CFU)
  • Fundraising in the Arts (5 CFU)
  • Law and the Arts (5 CFU)
  • Media in the Arts (5 CFU)
  • Strategy in the Arts (5 CFU)
  • Art Market (5 CFU)

During the HR and Leadership course, students will explore people management practices, organization and project management competences for creative and arts-based organizations; thanks to the course in Marketing in the Arts, they will study the principles and techniques of arts and culture marketing, focusing on the specific characteristics of marketing applied to arts and cultural products. Legal and cultural policy aspects will be included in the program of advanced courses, in order to give the students a comprehensive view of the stakeholders of artistic institutions and of the rules of the game. The students will be able to understand and appreciate the commercial side of the arts, by studying the structure and various segments of today’s international art market. To conclude, advanced courses will account for the use of the media, with a focus on the importance of digital technologies.

During the Master, students will undertake an internship in a non-profit institution, a company, or an association where the relationship between artistic and managerial thinking is crucial. Participants will receive support from the Master staff in each step of the internship project, in particular:
  • Participants will receive support in writing up their Curriculum Vitae according to an appropriate standard
  • during the program, individual interviews will be carried out by the master staff to become familiar with the aspirations and motivational drivers of each candidate towards the professional world
  • Students will be actively supported by the Master staff in searching for their internship
  • Along with the internship, students, working in small team, will carry out a thesis project on the field

A ARTE INVERNIZZI S.R.L.
ANTICHITÀ DI NOBILOI ALESSIO & C.
ARCHIVIO NANDA VIGO
ART DEFENDER SRL
ARTVISOR LTD
ASSOCIAZIONE ORCHESTRA FILARMONICA
DELLA SCALA
BPER BANCA
CASTELLO SFORZESCO - COMUNE DI MILANO
CRACKINGART S.R.L.
DELLUPI ARTE
DEPTART GALLERY
FAI - FONDO AMBIENTE ITALIANO
GALLERIE D'ITALIA
GIANCARLO POLITI EDITORE SRL
GREEN HOLDING S.P.A.
KARTELL S.P.A.
KERKIS, TEATRO ANTICO IN SCENA
LARA FACCO
LEFTLOFT SRL
LONDON TRADE ART LTD
MUSEO DEL NOVECENTO - COMUNE DI MILANO
MUSEO KARTELL
NEGRI - CLEMENTI STUDIO LEGALE ASSOCIATO
OXA SRL IMPRESA SOCIALE
PALAZZO MORANDO - COMUNE DI MILANO
PALAZZO REALE - COMUNE DI MILANO
PARIDEVITALE S.R.L.
PUBLICIS MEDIA
SELETTI NORTH AMERICA
SKY ITALIA SRL
T.T.C. DI ANNA D'AMBROSIO
THE MUSEUM OF MODERN ART - NEW YORK
TRIENNALE DI MILANO
U-ART SRL
WANNANES AST AUCTIONS
ZENIT ARTI AUDIOVISIVE