Educational activities are divided into core courses and advanced courses. On top of the basic and advanced courses, participants will be involved in team-building activities at the beginning of the programme with the aim to help participants meet each other and create a collaborative atmosphere in class. Moreover, these activities will introduce participants to Milan and its cultural assets.

 

Core courses	(20 CFU)
History of Visual Art	5 CFU
Performing Arts History	5 CFU
Visual Arts System	5 CFU
Performing Arts System	5 CFU
Advanced Courses	(40 CFU)
Cultural Policy	5 CFU
Marketing for the Arts	5 CFU
Fundraising in the Arts	5 CFU
HR and Leadership in the Creative Industries	5 CFU
Law and the Arts	5 CFU
Media in the Arts	5 CFU
Art Market	5 CFU
Strategy in the Arts	5 CFU
PROJECT WORK and INTERNSHIP	10 CFU
TOTAL	70 CFU

 

The goal of basic courses is to reinforce competencies related to the two souls of the Master’s Programme: Humanities and Management. 

The core courses provide training for skills in art history and arts management and they will give participants the opportunity to balance their competencies.

Students will have the possibility to enhance their knowledge on the topics of Visual and Performing Arts, starting from an historical point of view, moving to the study of the whole contemporary system of both forms of art and of their evolution in time.

The goal of advanced courses is to build up competencies in specific fields of arts management, to provide students with advanced knowledge about how to solve problems and to cope with the challenges of the arts field.
 

During the HR and Leadership course, students will explore people management practices, organization and project management competences for creative and arts-based organizations; thanks to the course in Marketing in the Arts, they will study the principles and techniques of arts and culture marketing, focusing on the specific characteristics of marketing applied to arts and cultural products. Legal and cultural policy aspects will be included in the programme of advanced courses, in order to give the students a comprehensive view of the stakeholders of artistic institutions and of the rules of the game. The students will be able to understand and appreciate the commercial side of the arts, by studying the structure and various segments of today’s international art market. To conclude, advanced courses will account for the use of the media, with a focus on the importance of digital technologies.

During the Master, students will undertake an internship in a non-profit institution, a company, or an association where the relationship between artistic and managerial thinking is crucial.

Participants will receive support from the Master staff in each step of the internship project, in particular:

• Participants will receive support in writing up their Curriculum Vitae according to an appropriate standard
• During the programme, individual interviews will be carried out by the master staff to become familiar with the aspirations and motivational drivers of each candidate towards the professional world
• Students will be actively supported by the Master staff in searching for their internship

Along with the internship, students, working in small team, will carry out a thesis project on the field.

 

During the Master programme, participants have the chance to visit the most relevant institutions and companies and to have guest speakers lecturing from them. Among the institutions and companies participants visit and listen from, we can list, only to mention some:
 

• Artshell
• Base
• Christie's
• Electa
• Flash Art
• Fondazione Palazzo Strozzi
• Fondazione Piccolo Teatro di Milano Teatro d'Europa
• Fondazione Prada
• Galleria Continua
• Galleria Lia Rumma
• Gallerie d'Italia
• Hangar Bicocca
• Il Ponte Casa D’Aste
• La Galleria BPER Banca - Modena
• Lara Facco
• miart
• Mousse Magazine
• Museo Bagatti Valsecchi
• Museo del Novecento - Milano
• Museum of Modern Art - MoMA - New York
• Oblyon
• Ocean Space by TBA21–Academy
• Open Care
• Palazzo Monti
• Palazzo Reale
• Peggy Guggeneim Collection - Venezia
• Pinacoteca di Brera
• Pirelli HangarBicocca
• Seletti North America
• Teatro alla Scala
• Teatro Elfo Puccini
• Triennale Milano

The Master in Arts Management, consistently with its mission, offers a faculty composed of distinguished Italian and international scholars. The strong academic background of the faculty is integrated with a prestigious network of professionals and experts in order to provide students with a solid theoretical backbone along with a practical perspective on impacts and implications.

 

Director of the programme
Prof. Francesco Tedeschi (Università Cattolica del Sacro Cuore)
Francesco Tedeschi is Associate Professor of Contemporary Art History in the Art and Philosophy Department at Università Cattolica del Sacro Cuore since 2000. He teaches Contemporary Art History in the Master of Archeology and Art History in Milan, as well as in the Master of Modern Philology in Brescia. He teaches Contemporary Art in the master course Contemporary Forms of Visual and Literary Expression within the degree in Media Languages. He is co-director of the Master “Organizing Culture”, designed and developed by ALMED center (Università Cattolica) in partnership with the Department of Design (Politecnico-Bovisa in Milan). He is an historian and art critic who is involved in the design and production of art exhibitions, as well as in editorial projects for specialized journals. He curated the exhibition “Cantiere del ‘900” for the Intesa Sanpaolo Collection.

His recent publications include:

• Tedeschi F. Luciano Caramel. Scritti sull'astrattismo in Italia tra le due guerre. Milano, Electa, 2021
• Tedeschi. F. Gianni Bertini. Catalogo Ragionato. Milano, Electa, 2020
  
    

Programme Coordinator
Chiara Paolino
Faculty of Economics and Management 
@: chiara.paolino@unicatt.it 

Project Manager
Monica Nebbia
@: moniaannamaria.nebbia@unicatt.it

The Master’s degree in Arts Management offers professional opportunities in the following fields:
 

• Strategy and CSR in arts organizations and in traditional businesses investing in arts projects
• Organization and people management in creative and cultural businesses
• Marketing and Communications for arts and creative products and services
• Accounting and fundraising for arts and creative projects
• Legal Affairs in the arts field
• Projects and Events Management in cultural institutions and companies
• Art Market

Other professional opportunities are in consulting and service companies in the field of promotion, communication and management of cultural events, products and services. Students entrepreneurial ideas and projects are sustained as well.

 

The ideal candidate has a strong commitment to understand the underlying logics and the special features of the cultural industries as well as a strong motivation to contribute to the advancement of management in the field.

 

 

 

 

Classes will start on 30 th of January 2025.

Classes are scheduled from Monday to Friday (10.00 AM – 1.00 PM and 2.00 PM-5.00 PM) from January 30 th, 2025 to July 25th, 2025.

Classes include lectures, company and institution visits, site visits, team-working activities and guest speakers.

Project Works take place from July to December. Internships are activated in the time frame between July and December (with a minimum duration of three months, and an average one of six months).

SELDA (Servizio Linguistico di Ateneo) organizes fee-paying Italian language courses. For more information contact SELDA from the dedicated iCatt function (in the homepage, box “request for information”), or send an email to selda.lingueper@unicatt.