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Home Degree programmes Undergraduate programmes Undergraduate programmes Applications for our English-taught Bachelor’s Degrees for academic year 2026/2027 are closed. Applications for Academic Year 2027/2028 will open in Autumn 2026.
Based in Piacenza, Italy’s renowned Food Valley , this programme blends science, tradition, and innovation to train future food industry professionals. You will explore the entire food supply chain - from farming and processing to food safety, regulation, and business strategy - using cutting-edge tools and real-world case studies. This degree combines: Agricultural science and food technology Agri-food business and value chain management Sustainability and environmental impact assessment Food safety, quality, and regulation The curriculum includes in-depth studies of Made in Italy food systems , with a focus on dairy, meat, cereals, and horticulture. Students also gain skills in: Product processing and preservation Quality control and certification Regulatory compliance and food law Economic evaluation and supply chain strategy This is the first undergraduate programme in Italy fully dedicated to agri-food sustainability , combining science, economics, and environmental aspects. Università Cattolica del Sacro Cuore ranks: Top 150 globally in Agriculture and Forestry #82 in the world in Food Science and Technology Source: QS World University Rankings by Subject 2025; and US News Best Global University Subject Ranking What are the benefits of studying in Piacenza? Located in Emilia-Romagna’s Food Valley , Piacenza gives students access to one of Europe’s most important agri-food regions. The region’s food sector spans the entire farm-to-fork value chain , from agricultural production to food processing, packaging, logistics, and machinery.
Home Degree programmes Undergraduate programmes Food Production Management Admission and tuition Admission and tuition. You are viewing Overview Course details Admission and tuition Post admission. However, if you're planning to apply in the future or want to understand the admission process and your eligibility, the following information outlines the procedure for international students . At Università Cattolica, regardless of your citizenship, you're considered an international student/applicant if you: Hold a non-Italian high-school diploma , or Are about to complete a non-Italian high-school diploma . You studied at European Schools or Accredited European Schools You attended a German high school in Italy and are completing both the Esame di Stato and the Abitur. Important note on application fees Make sure you select the correct application procedure – international or domestic . Entry requirements Application timeline Application procedure Transfer applicants Tuition fees and scholarships Foundation Knowledge Assessment test (VPI) Access the online application portal Download the brochure.
EMLUX blends creative craft traditions (“Métiers d’Art”) with core business disciplinesbrand strategy, marketing, communication, retail, finance, and accountingto prepare you for leadership in the global luxury industry. Cultural &; Craft Foundations: Start by exploring the heritage, craftsmanship, and cultural roots of luxury, gaining insight into how iconic maisons build timeless products. Comprehensive Management Skills: Advance through modules in brand management, luxury marketing, digital communication, retail operations, financial planning, and sustainability practices. Cross-Disciplinary Perspective: A broad curriculum ensures you understand how design, craftsmanship, technology, and business interconnect to sustain luxury brands. Hands-On Project &; Internship: Apply your learning in a real-world project and optional internship with the main luxury players, or communication and events agencies. Luxury Capital: Milan is home to the world’s leading fashion houses, design ateliers, and luxury showroomsyour classroom for guest lectures, brand visits, and networking. Professional Partnerships: EMLUX’s corporate links offer opportunities for project collaborations and networking with top luxury groups based in Milan.
Home Degree programmes Graduate programmes 1-year Specialising Masters Luxury Management - EMLUX Admission and tuition Application timeline Application timeline. You are viewing Overview Course details Admission and tuition Post-admission Important dates to remember for the application to the 1-year Specialising Master in Luxury Management. There are five application rounds for this programme. If you want to be considered for scholarships, we strongly recommend applying within the first three rounds. Some scholarships may still be available in Round 4, but no scholarships will be offered in Round 5 . We advise non-EU students who need a study visa to submit their application within the first three rounds. Entry requirements Application timeline Application procedure Tuition fee and scholarships Access the online application portal Contact us Download the brochure.
Home Degree programmes Graduate programmes 1-year Specialising Masters Luxury Management - EMLUX Admission and tuition Admission and tuition. You are viewing Overview Course details Admission and tuition Post-admission. The application period to the 1-year Specialising Master in Luxury Management for academic year 2026/2027 is officially closed. However, if you're planning to apply in the future or want to understand the admission process and your eligibility, the following information outlines the procedure for international students . At Università Cattolica, regardless of your citizenship, you're considered an international student/applicant if you: Hold a non-Italian bachelor degree , or Are about to complete a non-Italian academic qualification . Important note on application fees Make sure you select the correct application procedure – international or domestic . Entry requirements Application timeline Application procedure Tuition fee and scholarships Access the online application portal Contact us Download the brochure.
Home Degree programmes Graduate programmes 1-year Specialising Masters Luxury Management - EMLUX Admission and tuition Tuition fee and scholarships Tuition fee and scholarships. You are viewing Overview Course details Admission and tuition Post-admission University fees, scholarships, and payment plans - Specialising Master in Luxury Management. Tuition fee The tuition fee is 13,000. Scholarships Scholarships available: 7 Scholarship value: 3,000 each When and how to apply for a scholarship: For applications submitted by June 24, 2026. How scholarships are applied: The scholarship amount is usually deducted from the final instalment of your tuition. See tuition fees for all Master programmes : Check and compare tuition fees and scholarships for all Master programmes in one place: View full list Refund policy: For information about refund options, please read our refund policy page . Entry requirements Application timeline Application procedure Tuition fee and scholarships Access the online application portal Contact us Download the brochure.
Home Degree programmes Graduate programmes 1-year Specialising Masters Luxury Management - EMLUX Admission and tuition Application procedure Application procedure. You are viewing Overview Course details Admission and tuition Post-admission Step-by-Step Application Guide How do I submit my application for the 1-year Specialising Master in Luxury Management at Università Cattolica? Follow our step-by-step online guide to create your account, upload your documents, and pay the application fee. Access the Online Application portal Create your account using an email address you check often . If you do not receive it, check your spam folder or contact international.inquiry@unicatt.it . If you experience technical issues with the Online Portal, contact international.inquiry@unicatt.it. Entry requirements Application timeline Application procedure Tuition fee and scholarships Access the online application portal Contact us Download the brochure.
Home Degree programmes Graduate programmes 1-year Specialising Masters Luxury Management - EMLUX Admission and tuition Entry requirements Entry requirements. You are viewing Overview Course details Admission and tuition Post-admission Entry Requirements for the 1-year Specialising Master in Luxury Management. To enrol in a Specialising Master ( Master Universitario di I livello ) at Università Cattolica, you must satisfy the latest entry requirements set by the Italian Ministry of Education . Who can apply for a Specialising Master ( Master Universitario di I livello ) at Università Cattolica? Qualify you for entry to a comparable " Master universitario di I livello " in the relevant foreign education system. Match the Italian requirements to enter a “ Master universitario di I livello ” rin Italy, i.e.: Be an academic degree. If the country awarding your diploma/degree signed the Lisbon Convention, use the ARDI database to check if your qualification meets the Italian requirements to enter a Master Universitario di I livello .
Accept or decline offer If you are eligible for admission, the International Admissions Team will inform you by publishing an offer in your Online Student Portal and sending a notification to the email address you indicated on the online application (check your spam box as well!). Confirm your place: pay the first installment of the tuition fees After you accept the offer, your data will be transferred into our dedicated payment system “Portale iscrizioni | Enrolment Portal”. Use the link provided in the message to set the password and log in the “Portale iscrizioni / Enrolment Portal” with your new credentials. If we do not receive your pre-enrolment request by the given deadline, our office reserves the right to consider your enrolment to Università Cattolica as withdrawn. STEP 2 - Study Visa application Once you receive the notification from UniversItaly, you can submit an application for a long-term entry visa - “D” type – issued for study reasons (“Immatricolazione Università”) at the Italian Embassy/Consulate of your jurisdiction. Failure to satisfy this requirement may lead to the cancellation of your enrolment Upon receipt of the required documents related to your school/academic studies, our office will update your profile in Portale Iscrizioni – section “Qualification” accordingly, and will validate your documents within a few weeks from submission. Wait until the status of the application changes into “Upload enrolment documents”, then access Portale Iscrizioni, enter your application, and follow the instructions to complete the enrolment procedure.
Accept or decline offer If you are eligible for admission, the International Admissions Team will inform you by publishing an offer in your Online Student Portal and sending a notification to the email address you indicated on the online application (check your spam box as well!). Confirm your place: pay the first installment of the tuition fees After you accept the offer, your data will be transferred into our dedicated payment system “Portale iscrizioni | Enrolment Portal”. Use the link provided in the message to set the password and log in the “Portale iscrizioni / Enrolment Portal” with your new credentials. If we do not receive your pre-enrolment request by the given deadline, our office reserves the right to consider your enrolment to Università Cattolica as withdrawn. STEP 2 - Study Visa application Once you receive the notification from UniversItaly, you can submit an application for a long-term entry visa - “D” type – issued for study reasons (“Immatricolazione Università”) at the Italian Embassy/Consulate of your jurisdiction. Failure to satisfy this requirement may lead to the cancellation of your enrolment Upon receipt of the required documents related to your school/academic studies, our office will update your profile in Portale Iscrizioni – section “Qualification” accordingly, and will validate your documents within a few weeks from submission. Wait until the status of the application changes into “Upload enrolment documents”, then access Portale Iscrizioni, enter your application, and follow the instructions to complete the enrolment procedure.
Accept or decline offer If you are eligible for admission, the International Admissions Team will inform you by publishing an offer in your Online Student Portal and sending a notification to the email address you indicated on the online application (check your spam box as well!). Confirm your place: pay the first installment of the tuition fees After you accept the offer, your data will be transferred into our dedicated payment system “Portale iscrizioni | Enrolment Portal”. Use the link provided in the message to set the password and log in the “Portale iscrizioni / Enrolment Portal” with your new credentials. If we do not receive your pre-enrolment request by the given deadline, our office reserves the right to consider your enrolment to Università Cattolica as withdrawn. STEP 2 - Study Visa application Once you receive the notification from UniversItaly, you can submit an application for a long-term entry visa - “D” type – issued for study reasons (“Immatricolazione Università”) at the Italian Embassy/Consulate of your jurisdiction. Failure to satisfy this requirement may lead to the cancellation of your enrolment Upon receipt of the required documents related to your school/academic studies, our office will update your profile in Portale Iscrizioni – section “Qualification” accordingly, and will validate your documents within a few weeks from submission. Wait until the status of the application changes into “Upload enrolment documents”, then access Portale Iscrizioni, enter your application, and follow the instructions to complete the enrolment procedure.
Accept or decline offer If you are eligible for admission, the International Admissions Team will inform you by publishing an offer in your Online Student Portal and sending a notification to the email address you indicated on the online application (check your spam box as well!). Confirm your place: pay the first installment of the tuition fees After you accept the offer, your data will be transferred into our dedicated payment system “Portale iscrizioni | Enrolment Portal”. Use the link provided in the message to set the password and log in the “Portale iscrizioni / Enrolment Portal” with your new credentials. If we do not receive your pre-enrolment request by the given deadline, our office reserves the right to consider your enrolment to Università Cattolica as withdrawn. STEP 2 - Study Visa application Once you receive the notification from UniversItaly, you can submit an application for a long-term entry visa - “D” type – issued for study reasons (“Immatricolazione Università”) at the Italian Embassy/Consulate of your jurisdiction. Failure to satisfy this requirement may lead to the cancellation of your enrolment Upon receipt of the required documents related to your school/academic studies, our office will update your profile in Portale Iscrizioni – section “Qualification” accordingly, and will validate your documents within a few weeks from submission. Wait until the status of the application changes into “Upload enrolment documents”, then access Portale Iscrizioni, enter your application, and follow the instructions to complete the enrolment procedure.
Accept or decline offer If you are eligible for admission, the International Admissions Team will inform you by publishing an offer in your Online Student Portal and sending a notification to the email address you indicated on the online application (check your spam box as well!). Confirm your place: pay the first installment of the tuition fees After you accept the offer, your data will be transferred into our dedicated payment system “Portale iscrizioni | Enrolment Portal”. Use the link provided in the message to set the password and log in the “Portale iscrizioni / Enrolment Portal” with your new credentials. If we do not receive your pre-enrolment request by the given deadline, our office reserves the right to consider your enrolment to Università Cattolica as withdrawn. STEP 2 - Study Visa application Once you receive the notification from UniversItaly, you can submit an application for a long-term entry visa - “D” type – issued for study reasons (“Immatricolazione Università”) at the Italian Embassy/Consulate of your jurisdiction. Failure to satisfy this requirement may lead to the cancellation of your enrolment Upon receipt of the required documents related to your school/academic studies, our office will update your profile in Portale Iscrizioni – section “Qualification” accordingly, and will validate your documents within a few weeks from submission. Wait until the status of the application changes into “Upload enrolment documents”, then access Portale Iscrizioni, enter your application, and follow the instructions to complete the enrolment procedure.
Accept or decline offer If you are eligible for admission, the International Admissions Team will inform you by publishing an offer in your Online Student Portal and sending a notification to the email address you indicated on the online application (check your spam box as well!). Confirm your place: pay the first installment of the tuition fees After you accept the offer, your data will be transferred into our dedicated payment system “Portale iscrizioni | Enrolment Portal”. Use the link provided in the message to set the password and log in the “Portale iscrizioni / Enrolment Portal” with your new credentials. If we do not receive your pre-enrolment request by the given deadline, our office reserves the right to consider your enrolment to Università Cattolica as withdrawn. STEP 2 - Study Visa application Once you receive the notification from UniversItaly, you can submit an application for a long-term entry visa - “D” type – issued for study reasons (“Immatricolazione Università”) at the Italian Embassy/Consulate of your jurisdiction. Failure to satisfy this requirement may lead to the cancellation of your enrolment Upon receipt of the required documents related to your school/academic studies, our office will update your profile in Portale Iscrizioni – section “Qualification” accordingly, and will validate your documents within a few weeks from submission. Wait until the status of the application changes into “Upload enrolment documents”, then access Portale Iscrizioni, enter your application, and follow the instructions to complete the enrolment procedure.
Accept or decline offer If you are eligible for admission, the International Admissions Team will inform you by publishing an offer in your Online Student Portal and sending a notification to the email address you indicated on the online application (check your spam box as well!). Confirm your place: pay the first installment of the tuition fees After you accept the offer, your data will be transferred into our dedicated payment system “Portale iscrizioni | Enrolment Portal”. Use the link provided in the message to set the password and log in the “Portale iscrizioni / Enrolment Portal” with your new credentials. If we do not receive your pre-enrolment request by the given deadline, our office reserves the right to consider your enrolment to Università Cattolica as withdrawn. STEP 2 - Study Visa application Once you receive the notification from UniversItaly, you can submit an application for a long-term entry visa - “D” type – issued for study reasons (“Immatricolazione Università”) at the Italian Embassy/Consulate of your jurisdiction. Failure to satisfy this requirement may lead to the cancellation of your enrolment Upon receipt of the required documents related to your school/academic studies, our office will update your profile in Portale Iscrizioni – section “Qualification” accordingly, and will validate your documents within a few weeks from submission. Wait until the status of the application changes into “Upload enrolment documents”, then access Portale Iscrizioni, enter your application, and follow the instructions to complete the enrolment procedure.
Accept or decline offer If you are eligible for admission, the International Admissions Team will inform you by publishing an offer in your Online Student Portal and sending a notification to the email address you indicated on the online application (check your spam box as well!). Confirm your place: pay the first installment of the tuition fees After you accept the offer, your data will be transferred into our dedicated payment system “Portale iscrizioni | Enrolment Portal”. Use the link provided in the message to set the password and log in the “Portale iscrizioni / Enrolment Portal” with your new credentials. If we do not receive your pre-enrolment request by the given deadline, our office reserves the right to consider your enrolment to Università Cattolica as withdrawn. STEP 2 - Study Visa application Once you receive the notification from UniversItaly, you can submit an application for a long-term entry visa - “D” type – issued for study reasons (“Immatricolazione Università”) at the Italian Embassy/Consulate of your jurisdiction. Failure to satisfy this requirement may lead to the cancellation of your enrolment Upon receipt of the required documents related to your school/academic studies, our office will update your profile in Portale Iscrizioni – section “Qualification” accordingly, and will validate your documents within a few weeks from submission. Wait until the status of the application changes into “Upload enrolment documents”, then access Portale Iscrizioni, enter your application, and follow the instructions to complete the enrolment procedure.
Accept or decline offer If you are eligible for admission, the International Admissions Team will inform you by publishing an offer in your Online Student Portal and sending a notification to the email address you indicated on the online application (check your spam box as well!). Confirm your place: pay the first installment of the tuition fees After you accept the offer, your data will be transferred into our dedicated payment system “Portale iscrizioni | Enrolment Portal”. Use the link provided in the message to set the password and log in the “Portale iscrizioni / Enrolment Portal” with your new credentials. If we do not receive your pre-enrolment request by the given deadline, our office reserves the right to consider your enrolment to Università Cattolica as withdrawn. STEP 2 - Study Visa application Once you receive the notification from UniversItaly, you can submit an application for a long-term entry visa - “D” type – issued for study reasons (“Immatricolazione Università”) at the Italian Embassy/Consulate of your jurisdiction. Failure to satisfy this requirement may lead to the cancellation of your enrolment Upon receipt of the required documents related to your school/academic studies, our office will update your profile in Portale Iscrizioni – section “Qualification” accordingly, and will validate your documents within a few weeks from submission. Wait until the status of the application changes into “Upload enrolment documents”, then access Portale Iscrizioni, enter your application, and follow the instructions to complete the enrolment procedure.
8 ways you are already using linguistic computing in your daily life
Home News &; Stories Research &; Faculty 8 ways you are already using linguistic computing in your daily life 8 ways you are already using linguistic computing in your daily life Both linguistics and computer science deal with the processing of language, and yet there is often a separation between the two. We have to destroy that mindset today,” said Professor Marco Passarotti, the programme director of Università Cattolica del Sacro Cuore’s new Linguistic Computing master’s degree. Linguistic computing combines the two, focusing on processing, managing and structuring large sets of linguistic data. Here are just a few ways you might be already using linguistic computing in your daily life: AI assistants: Siri, Alexa, Google Assistant Computational linguistics led to the development of AI assistants such as Siri and Google Assistant. Professor Passarotti explains how our phones make use of linguistic computing on a daily basis. Now that you understand how linguistic computing is used in day to day life, you may be wondering what you could learn from a master’s in linguistic computing. The new MSc Linguistic Computing degree is offered by Università Cattolica del Sacro Cuore’s Faculty of Linguistic Sciences and Foreign Literatures.
ChatGPT - a Colleague Here to Stay?
Home News &; Stories Research &; Faculty ChatGPT - a Colleague Here to Stay? ChatGPT - a Colleague Here to Stay? Ladies and gentlemen welcome to the future of conversation! Say hello to ChatGPT, the AI so witty and charming, you'll forget it's just a bunch of ones and zeros. But don’t blame me, I didn’t write it – ChatGPT did: “Write a short, funny and creative introduction to an article about ChatGPT.”. In late November 2022, the world’s attention was brought to the launch of a chatbot: ChatGPT, created by San Francisco-based OpenAI and within a week it had already reached over a million users. Google will answer your question by searching for the answer, whilst ChatGPT creates the answer. But the main difference, Professor Passarotti explains, is that ChatGPT was exposed to an impressive count of 300 billion words during training 1 (for reference, the average vocabulary of an adult, for one’s native language, is 20,000 – 35,000 words 2 , sorry Johnny). And as ChatGPT’s future role is yet to be determined, at least one thing seems certain, as Professor Passarotti smiles and says, "It is a new colleague, and it is here to stay.”. " With ChatGPT, you'll never run out of things to say - just try not to fall in love with your virtual conversationalist!" You are viewing 2-year graduate degree in Linguistic Computing.
Building Bridges Across Continents: An Enriching Academic Experience in Italy
What is often overlooked is that not only do students enjoy one of the best international academic experiences of their lives, but professors also have the opportunity to meet colleagues from around the world, co-teach classes, and accompany groups of students from their institutions to Cattolica. Here at Università Cattolica del Sacro Cuore, we recently had the pleasure of hosting Professor Viridiana Ulloa from Anahuac University , Querétaro campus, in Mexico. This academic exchange not only enriched the educational journey of Professor Ulloa and her students but it also exemplified the power of international collaboration in higher education. A Glimpse into Professor Ulloa’s Expertise Professor Ulloa brings a wealth of knowledge and experience in international relations, focusing on Mexican foreign policy, Comparative Politics, and International Cooperation. Teaching Collaboration at Università Cattolica’s Summer Programmes Before arriving in Italy with her group of 11 students, Professor Ulloa had the chance to choose two courses to co-teach with Cattolica’s faculty. Learning (and Remembering) from Your Students Reflecting on her experience, Professor Ulloa expressed immense gratitude for the warm welcome and support provided by Università Cattolica’s international office. Professor Ulloa noted that while teaching styles can vary, it is essential to remember that professors are not there just to entertain students but to build a teacher-learner relationship based on intellectual honesty and trust .
Home News &; Stories Research &; Faculty Transforming Autism Education Transforming Autism Education by Maria Strumendo Autistic pupils are increasing in Italian schools, and to facilitate integration in the classroom, scholars from Italy, Great Britain and Greece are working to provide teachers with new tools and best practices. The European project "Transform Autism Education: enhancing the skills, knowledge and understanding of teachers in the UK, Italy and Greece" held its first meeting earlier this month at the University of Birmingham, involving a significant international partnership between Italy, Great Britain and Greece. The main objective of the project is to promote the integration of pupils with autism whilst supporting the training and development of skills of teachers and educators in primary schools. The project is financed by the European Commission through the Erasmus+ Programme "Key Action 2: Cooperation for innovation and the exchange of good practices," coordinated by Professor Karen Guldberg, Director of the Autism Centre for Education and Research of the University of Birmingham. The initiative involves the Greek foundation Aikaterini Laskaridis Foundation, the Department of Education at Monza and Brianza, two English Institutions, and Autism Education Trust and Genium Creative, leader in training and preparation of teachers on the issue of Autism and in schools. The presence of pupils with Autism is continuously growing, and with this, there is a growing necessity and interest to develop training courses, to equip adequate and effective teachers who will accommodate the pupils in the classroom. The team intends to detect and monitor the attitudes and good practices of teachers from the three participating countries (Italy, Great Britain and Greece) in order to promote trainings and workshops dedicated to responding to the real needs of teachers and educators.
Driving International excellence - Professor Stefano Baraldi
While Double Degree agreements may not immediately impact the reputation of the University, they become a factor once we communicate the benefits of these collaborations to the outside world. Additionally, the relationships formed through Double Degree agreements can become a vital network for many activities, including facilitating collaboration and research between faculty members, which can have a significant impact on the University's reputation. The internationalisation strategy created the need for and gave birth to the project that led to the accreditation of the Master of Science in Management . Therefore, after the initial trigger, the accreditation process and the contents that were deemed compliant with EFMD standards had internationalisation as a common thread . In your opinion, are Double Degree programmes a significant driver for students when choosing their academic path? The Master of Science in Management has both inbound and outbound Double Degree agreements. Through inbound Double Degree agreements, we can bring prepared students from all over the world into our classrooms . Being able to guarantee a classroom with an international profile , thanks to inbound Double Degree agreements, is a significant factor in my opinion.
Home News &; Stories Research &; Faculty Fighting harmful traditions Fighting harmful traditions by Matthew Burgos LUCIA CORNO is assistant professor of Economics at Università Cattolica del Sacro Cuore and Executive Director of the Laboratory for Effective Antipoverty Policies (LEAP). A few feet away from the cabinet sits Professor Lucia Corno, the owner of the photo and the map. Professor Lucia Corno wants to beat harmful traditions. The research question that plays on Professor Lucia Corno’s mind is on the persistence of harmful traditions, especially the female genital cutting, which dates back to the history of slavery. Professor Lucia Corno has run a randomized controlled trial in partnership with the Amazonian Initiative Movement (AIM), a non-governmental organization (NGO) founded by the former Minister of Health Department, Rugiatu Turay, whose goal is to eradicate the practice of female genital cutting in Sierra Leone. The research team together with Professor Lucia Corno and Rugiatu Turay has been allocated one-hundred and fifty villages in Sierra Leone for the five-month trial. Professor Lucia Corno is also on the hunt to learn the relationship between elections and female genital cutting in Sierra Leone where politicians pay families, about $200, to cut their daughters in exchange for votes.
Dopamine, technology, and the future of entertainment - Part 1
In today’s so-called “dopamine culture,” our brains are being rewired to seek constant, fast rewards – weakening our ability to focus and shortening the average attention span. Let’s begin this conversation by discussing a concept that has particularly dominated psychological, and user experience studies in recent years, namely the “dopamine culture.”. The term "dopamine culture" refers to the fact that today people constantly seek more immediate gratification , especially in their use of technological devices. In my view, the very notion of "dopamine culture" is paradoxical: dopamine is a neuroscientific concept associated with immediate gratification yet using it as a lens to define our era risks oversimplification. In this sense, the concept of "dopamine culture" is itself a product of the very phenomenon it seeks to describe – an attempt to distill a multifaceted issue into the influence of a single molecule. Take, for example, the concept of the "attention economy" - essentially a precursor to the idea of "dopamine culture." Read the second part of the interview You are viewing Bio: Andrea Gaggioli is a Full Professor of General Psychology at Università Cattolica del Sacro Cuore, where he directs the Research Center in Communication Psychology (PSICOM) and the master's programme in User Experience Psychology (UxP).
