The Ferrari Museum immerses students in the brand’s rich motorsport heritage, design innovation, and passion for performance. Interactive exhibits, race memorabilia, and concept cars provide context for Ferrari’s positioning as a racing legend and a luxury lifestyle symbol.
 

Course name: 
Luxury Business Strategy

Visit takeaways: 
Ferrari showcases the strategic use of heritage, racing performances, and aspirational branding to drive desirability. The museum shows how Ferrari leverages narrative, legacy, and product excellence to cultivate a deeply loyal, global clientele and master the trade-offs between accessibility and exclusivity.

The Lamborghini factory tour offers an inside look at the production of iconic supercars. Students witness the fusion of craftsmanship and high-tech automation in a boutique-scale manufacturing environment. The museum traces Lamborghini’s disruptive legacy and brand identity.
 

Course name: 
Luxury Business Strategy

Visit takeaways: 
Lamborghini is a masterclass in emotional branding and engineered scarcity. The visit underscores key luxury strategies: bold design, performance-based storytelling, and maintaining exclusivity through limited production. It also highlights the brand's ability to evolve while rooted in founder-driven values.

As part of the Understanding the Customer course, the visit to the ADI Design Museum allows students to critically observe how companies have historically translated deep customer insights into product design, brand identity, and communication strategies.
 

Through the Compasso d’Oro collection and curated temporary exhibitions, students will explore how user needs, societal changes, and cultural values have driven design choices across industries and decades: from Kartell’s material innovation to Olivetti’s human-centered office solutions.

This real-world context strengthens theoretical frameworks discussed in class, linking consumer perception, segmentation, and decision-making to tangible outcomes in product and communication design. Students will be able to connect theory to practice by experiencing design through the consumer's lens, and thus, observing how the market transforms over time as a response to the understanding of evolving consumer needs.

https://www.adidesignmuseum.org/

Course name: 
Understanding the customer: theories, trends, and values for an effective communication strategy

Visit takeaways: 

• Understand how consumer needs and behaviors influence design outcomes and brand positioning over time.
• Analyze how companies use qualitative insights (implicit and explicit) to shape product development and market strategies.
• Observe how design acts as a language of value, conveying emotional, functional, and cultural meaning to distinct customer segments.
• Develop case studies during class sessions based on real-world projects, selected for their relevance and showcased by the museum itself
   

The Museo Fratelli Cozzi in Legnano is a private museum devoted to the history and legacy of Alfa Romeo automobiles. Founded in 2015 by Pietro Cozzi, it houses a remarkable collection of over 60 Alfa Romeo vehicles, featuring at least one example from every model produced by the iconic Italian manufacturer since 1950.

The museum is also home to hundreds of posters, rare documents, books, trophies, and unique design objects connected to the world of Alfa Romeo and Italian automotive culture.

Housed in a meticulously renovated 1950s warehouse, the exhibition space is notable for its striking design and thoughtful layout, with the cars organized by type—sedans, coupés, and spiders—across three central aisles on an area of about 1,000 square meters. The museum’s archive, known as the Cozzi.LAB, provides access to a rich trove of digitized materials, available for enthusiasts, researchers, and students.

Beyond its historical value, the Museo Fratelli Cozzi serves as a vibrant venue for events, meetings, and educational activities, making it a cultural point of reference for Alfa Romeo fans and those passionate about Italian design and automotive history.

Course name: 
Strategic Management & Entrepreneurship

Visit takeaways: 
Get a glance at a classic Italian brand and its evolution throughout history, not only through the main products but also through all the marketing and sales campaign material preserved in the museum. Learn about a great story of a typical small family enterprise and how the museum itself was created and run like a startup by the founder.

TheFork is a leading online restaurant booking platform that connects diners with a vast network of over 55,000 partner restaurants across 12 countries, mainly in Europe and Australia.

Founded in 2007 and now part of the Tripadvisor group, TheFork empowers users to discover, evaluate, and instantly reserve tables through its website and mobile application. Its platform features millions of verified reviews and special offers, making it a popular choice among food enthusiasts seeking convenient and personalized dining experiences.

Course name: 
Strategic Management & Entrepreneurship

Visit takeaways: 
Learning about the strategy employed by the original startup to launch operations, scale up, manage the sale to Tripadvisor and then managing the international expansion strategy.

 

Digital360 is a prominent Italian multinational headquartered in Milan, specializing in digital innovation, strategic advisory, marketing, and technology solutions.

Founded in 2012 the company has grown to become a leading player in supporting both businesses and public administrations throughout their digital transformation journeys.

Course name: 
Strategic Management & Entrepreneurship

Visit takeaways: 
Learning about digital transformation and the evolution of consulting. Experiencing through a live case the dynamics of managerial choices within a management team and the strategy to guide/influence the outcome. 

Arca Social Market is a social enterprise offering to 150 families in economic difficulty the possibility to do their grocery for free, based on their needs. Its pillars are: creating social inclusion, offering beneficiaries the dignity of real customers, avoiding food waste, promoting social business models.

Course name: 
Social and Eco Entrepreneurship

Visit takeaways: 
Hear directly from the managers the challenges and the opportunities of developing a social business model, supporting people while facing the same competitive pressures of a traditional enterprise.

 

Campari Group is the sixth-largest player in the global spirits industry trading in over 190 nations and with a portfolio of over 50 premium brands including Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier.
 

Course name: 
Business, Government and the Global Economy

Visit takeaways: 
Campari Group aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses. Learn more about its recent, extraordinary international growth.

 

 

Parmigiano Reggiano is a worldwide-popular and inimitable cheese. The Consortium is the institution that protects the Designation of Origin of Parmigiano Reggiano (how it is produced, designed and marked in order to preserve quality and uniqueness) and facilitates trade and consumption all over the world.
 

Course name: 
Business, Government and the Global Economy

Visit takeaways: 
Find out how the Consortium fights imitations of Parmigiano Reggiano worldwide, and exports it outside UE.

 

DSCOVR agency has developed a platform that overcomes the limits of traditional approaches to qualitative and quantitative research and obtain more authentic and balanced data.
 

Course name: 
Understanding the Customer: Theories, Trends, and Values for an Effective Communication Strategy

Visit takeaways: 
Visit the agency and get an insight of their innovative method to conduct market research and gather data on clients. Join their practical workshop that allows you to test their marketing tools and techniques.

 

Eataly is one of the most popular "made in Italy" food mall in Italy and abroad. It is a place where you can eat, shop and learn under one roof. It has a variety of tastes and flavours at its restaurants and counters, authentic products in the market area and classes and events where you can learn about Italian food, drink and culture.
 

Course name: 
Discovering Italy through its Culinary Traditions

Visit takeaways: 
Discover Eataly's history and manifesto through the store visit and an Italian typical food tasting.

 

Eco-hotel operates a sustainable business model since 2006 in the city of Milan. Its pillars are: Bio food & beverage, bioarchitecture and recycled furnishing, certified ecological detergents use, separate waste collection, energy saving, green suppliers and communication.
 

Course name: 
Green Management & Sustainability

Visit takeaways: 
Hear directly from the founder the reasons and practices of his "sustainable strategy" choice, and have a taste of the organic brunch, one of the flagship services of the hotel.

 

 

Fondazione Prada's venue in Milan. Based on the manifesto that culture should help us with our everyday lives, and makes us understand how we and the world are changing, this urban space hosts permanent and temporary art exhibitions. The venue is the result of the transformation of a distillery dating back to the 1910’s.
 

Course name: 
Brand Strategy Experience: a professional approach

Visit takeaways: 
Enjoy the artistic building and the popular Luce bar, designed by director Wes Anderson. Understand how Fondazione Prada's innovative and multimedia spaces are entwined with the exhibitions that it hosts.

 

Humana People to People Italia is a humanitarian organization founded in 1998 to support development projects in the Global South and raise awareness in Italy.

It manages used clothing collection through Humana Società Cooperativa, with profits funding social and environmental initiatives. HUMANA VINTAGE shops sell discounted valuable items, while HUMANA SECOND HAND shops offer affordable clothing.
 

Course name: 
Green Management and Sustainability

Visit takeaways: 
Visiting Humana allows students to understand the impacts of the global fashion/apparel industry, and to get an idea of how sustainable business models can be effective only if supported by sustainable consumer behaviors.

 

The visit has a schedule that is a mix between company tour and field trip: there will be a headquarters tour and a lectured delivered about a C-level LinkedIn manager.

Course name:
Personal Branding: Impact, Influence and Effectiveness in the Workplace

Visit takeways:
 Students will learn about LinkedIn corporate features and vision, with a special focus on the "feeling well is doing/working well" and mindfulness approach.

 

The Shoah Memorial in Milan is located deep within the city’s Central Station on a sublevel below the main tracks. It was here that deportees arriving from San Vittore prison (Jews and persecuted people) were loaded onto livestock cars heading for concentration camps. The Memorial is meant to be a place of study, research, discussion, and interchange: a memorial for those who were, for those who are, and especially for those who will be.
 

Course name: 
Italian Politics. International Change and Domestic Transformation

Visit takeaways: 
Experience an emotional and symbolic historical place. Understand Italian Fascism and German Nazism relationship and how Fascism has influenced Italian history and processes during the "Republican Italy" period until nowadays, both nationally and abroad.

Milano MIC is the first museum in Italy to offer an innovative experience: from the first films of the Lumière Brothers to the latest technological applications, MIC allows visitors to retrace the history of cinema and its birth by interacting with high-tech devices. Featuring 6 spaces dedicated to Cinema, Photography, Dubbing, Sound Effects, Soundtrack, Virtual Reality & Video Games.
 

Course name: 
Italian Masterpieces, Portrayal of a Culture through its Cinema

Visit takeaways: 
Guided by the Professor, interact with filming equipments and apps, watch old movie clips from the archives and discover film locations, dubbing techniques and technological evolution of Italian cinema, including recent green screens and VR. In the end enjoy a film projection in the beautiful theatre of the museum.

 

Sky Italia is a pay-per-view broadcast platform that produces content and develops its own distribution technology, which is a set-top box directly connected to the client's Internet provider.
 

Course name: 
Mass Communication and Media Industries: the Italian Style in Producing and Managing TV, Ads and Music

Visit takeaways: 
Vist the production and distribution studios and hear directly from the professionals why Sky TV is the most innovative Italian TV broadcaster from a technological standpoint. 

 

It is one of the first Italian whisky start-up distillery. It has identified a business opportunity and launched a new range of products lacking in the Italian industry
 

Course name: 
Strategic Management and Entrepreneurship

Visit takeaways: 
Learn how identify and leverage market opportunities to create your own business. A very smart business case that exemplifies the content of this course

During this visit, UNHCR will illustrate the construction and reconstruction of migrants' identities throughout their migration journey. Students will step into migrants' shoes through role-playing and case simulations. They will also have the opportunity to conduct their own identity assessments.
 

Course name:
What Makes Us Global: Cultural and Political Interconnectedness in Effective Leadership and Management

Visit takeways:
Students will explore possible answers to this important question: On what basis do we define our identity as citizens, workers/employees, and human beings?